One of the best things about the internet is instant access to just about any information you need. This is especially true when researching search engine optimization (SEO). However, not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction. To help you cut through all [...]
You're on vacation, walking around and exploring the sites and suddenly get the urge for an ice-cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice-cream shops in the area. You choose one and order your favorite flavor on [...]
It's the season of gratitude and giving. While we all take time to reflect on all the things we have to be thankful for, it's important to make sure the success of your business is on your list. Whether you're already focused on SEO or you're considering getting started, investing in SEO is sure to make [...]
Building a solid link foundation is critical for SEO. There are a variety of creative, more advanced tactics to build backlinks, which can be helpful for a website that already has an established SEO strategy. However, without a solid foundation, you'll struggle to rise up in the rankings. Plus, building the foundation is pretty straightforward. That's why when [...]
SEO is an ever-evolving industry with a growing list of variables - but no matter how closely you follow the latest SEO trends, you're doomed to fail if you don't master the basics. The good news is that many of SEO's most fundamental rules haven't changed in years. Most of these fundamentals can be fixed [...]
When is the last time you opened a phone book? Not long ago, Yellow Pages were the go-to portals for shoppers who needed local goods and services -- now they're obsolete. Internet search engines replaced the role of the phone book years ago. And even as online habits have changed in recent years, the role of the [...]
Tired of settling for pages 3, 4, 5, or higher in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets and Best Buys of the world. No matter which field [...]
Does SEO still matter? Given how dramatically the online landscape has changed -- more people access the Web through smartphones than desktop, and social media is king among mobile users -- it's natural to wonder whether good-old fashioned SEO tactics have suddenly become obsolete. But don't worry, the answer is yes, SEO still matters. In [...]
