fbpx

mainstreeter

About Pete Kennedy

This author has not yet filled in any details.
So far Pete Kennedy has created 120 blog entries.

WordPress vs Squarespace: Which Is Better for Your Business?

Squarespace is everywhere lately, and its promo codes are equally ubiquitous. Why shell out money for a WordPress theme, hosting, and design when you can use that sweet Squarespace discount and get everything you need to launch your site for under $20 a month? Well, we’re about to rain on your cheap website parade—Squarespace is [...]

By |July 25th, 2021|Categories: Uncategorized|

5 Signs Your Website Needs a Redesign

If you’ve been around the internet for a while, you probably remember the days when flashing text, hit counters, and under construction signs were de rigueur. Your business’s website might not be on Geocities (TimesSquare represent!) or have tinkly auto-playing midi music, but that doesn’t mean it’s not desperately in need of an update. Here [...]

By |July 23rd, 2021|Categories: Uncategorized|

Using HARO for Link Building: A Beginner’s Guide

Building quality backlinks is critical for SEO, but many small businesses give up on link building before they even start. They don’t have time to write guest posts, they feel awkward filling out contact forms on random websites to ask for links, and they don’t have the budget to hire someone to do the outreach [...]

By |July 18th, 2021|Categories: Uncategorized|

Everything You Need to Know About E-A-T for SEO

We all have that one relative who makes every holiday awkward by bringing up conspiracy theories over dinner. “It’s true, just Google it!” they insist. Unfortunately, there are a lot of people in this world who believe everything they read, which is why Google is putting an increasing emphasis on E-A-T—Expertise, Authoritativeness, and Trustworthiness. In [...]

By |July 16th, 2021|Categories: Uncategorized|

Google Ads: How Much Should You Spend?

Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: How much should I be spending in Google Ads? That's a great question and there are really 2 answers to this question... First, [...]

SEO Audit Checklist: 17 On-Page Factors to Boost Your Rankings

Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in the search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing [...]

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it [...]

By |February 14th, 2021|Categories: SEO|Tags: , |

5 Reasons Why SEO Is a Great Investment for Your Business

SEO is not only necessary for your business, it's one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business -- it's money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value [...]

By |September 19th, 2020|Categories: SEO|

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

How to Maximize Your Email Marketing Campaigns this Holiday Season

The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]

Go to Top