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About Pete Kennedy

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So far Pete Kennedy has created 131 blog entries.

Google Ads FAQ: “How Much Should I Spend on Google Ads?”

Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: "How much should I be spending in Google Ads?" That's a great question and there are really 2 answers to this question... First, [...]

SEO vs Google Ads: Which Should You Choose?

In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]

By |December 20th, 2021|Categories: Google Ads, SEO|

7 Tips for Writing a Killer About Page

Businesses used to regard the About page as an afterthought, but this often-overlooked page is becoming increasingly important in SEO. It’s no longer enough to draft a short paragraph about yourself or your business and call it a day—your About page is a great chance to market yourself to new visitors, and it’s also one [...]

By |December 12th, 2021|Categories: SEO|

Google Search Console 101: A Beginner’s Guide

One of the most common SEO mistakes we see small business owners make is not being set up with Google Search Console (GSC). Most website developers will handle the site design, but they don’t set up GSC and other essential tools for SEO and site management; if you don’t have experience with SEO or running [...]

By |December 10th, 2021|Categories: Search Engine Optimization, SEO|

Google Says Having a Mix of Positive and Negative Local Reviews Builds Trust

Google has added a bullet point to its reviews help document page that says that Google values all reviews, not just positive ones. Here’s what it says: Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always [...]

By |December 5th, 2021|Categories: Search Engine Optimization, SEO|

How to Handle Bad Google Reviews Like a Pro

If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]

By |December 5th, 2021|Categories: Search Engine Optimization, SEO|

6 Ways a Blog Can Help You Grow Your Business

Starting a blog is an excellent way to boost any small business—and it’s not just about SEO. There are many reasons to invest in blogging. Below, we discuss some of the most compelling reasons to start a blog for your business. 1. Blogging Is Fantastic for SEO Yes, we started this article by saying that [...]

By |December 2nd, 2021|Categories: SEO|

7 Things Every Website Needs on Its Homepage

Your website is one of the most important marketing tools you have for your business, and of all the pages on your website, the homepage is the most important. No matter how people land on your website, odds are that they’ll end up clicking on the homepage, so making a good impression matters. You don’t [...]

By |November 27th, 2021|Categories: WordPress|

SEO Audit Checklist: 17 On-Page Factors to Boost Your Rankings

Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in the search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing [...]

Your Money or Your Life: What Every Small Business Owner Needs to Know

If you’re a small business owner and managing your own SEO, you should know what the term “your money or your life” means. It’s not a threat and you’re not about to be mugged—it’s the term Google uses for web pages that have higher stakes because they’re meant to offer medical, life, or financial advice, [...]

By |October 25th, 2021|Categories: Search Engine Optimization, SEO|
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