In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]
If you run a website, you’ve probably received countless emails from people offering to write for your blog. (And if you haven’t, well, you probably will at some point.) Guest posting is a classic SEO strategy, but if we’re being real, a lot of the guest post outreach emails rub people the wrong way. They [...]
Competition is fierce, especially for new local businesses. New businesses are always popping up. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few listings in the search [...]
Starting a blog is an excellent way to boost any small business—and it’s not just about SEO. There are many reasons to invest in blogging. Below, we discuss some of the most compelling reasons to start a blog for your business. 1. Blogging Is Fantastic for SEO Yes, we started this article by saying that [...]
If you’re a small business owner and managing your own SEO, you should know what the term “your money or your life” means. It’s not a threat and you’re not about to be mugged—it’s the term Google uses for web pages that have higher stakes because they’re meant to offer medical, life, or financial advice, [...]
Building quality backlinks is critical for SEO, but many small businesses give up on link building before they even start. They don’t have time to write guest posts, they feel awkward filling out contact forms on random websites to ask for links, and they don’t have the budget to hire someone to do the outreach [...]
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]
Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: "How much should I be spending in Google Ads?" That's a great question and there are really 2 answers to this question... First, [...]
Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing client [...]
