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So far Pete Kennedy has created 106 blog entries.

The 13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

5 Reasons Why SEO Is a Great Investment for Your Business

SEO is not only necessary for your business, it's one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business -- it's money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value [...]

By | September 13th, 2018|Categories: Uncategorized|

Google AdWords: How Much Should You Spend?

Google AdWords is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google AdWords. Whenever we speak to potential clients or host a Google AdWords webinar, one of the most common questions we hear is: How much should I [...]

7 Best Email Marketing Tools for Small Businesses

Despite cries that email is ineffective or dying, a statistics report by Radicati showed that there are currently over 2.8 billion people using email, and that number is expected to grow to over 3 billion by 2020. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing [...]

By | May 10th, 2018|Categories: Email Marketing, Lead Generation|

Top 10 Reasons Email Marketing Is Key to Your Marketing Strategy

Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]

9 Stats That Prove Email Marketing Is Not Dead

One hundred and twenty-one. That’s the amount of emails that Entrepreneur claims the average person receives each day. With a number that high, it’s no wonder that for years we’ve heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn’t be further from the truth. Here [...]

By | April 11th, 2017|Categories: Email Marketing|Tags: |

Michael Cianciulli: Team Member Spotlight

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Michael Cianciulli.   How did you get into digital marketing? When I first entered college I didn’t really have an idea for what I wanted to do when I got out. Being a [...]

By | March 1st, 2017|Categories: Team Member Spotlight|

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it [...]

By | February 9th, 2017|Categories: SEO|Tags: , |

The Top 6 Reasons to Invest in Local SEO for Your Small Business

At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]

By | February 3rd, 2017|Categories: SEO, Uncategorized|Tags: , |

Vanessa Lane: Team Member Spotlight – February 2017

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Vanessa Lane. How did you get into digital marketing? My passion for working with entrepreneurs and small business owners led me into the field of digital marketing.  I had been working on a freelance [...]