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So far Pete Kennedy has created 107 blog entries.

Top 10 Reasons Email Marketing Is Key to Your Marketing Strategy

Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]

By | 2017-11-12T10:17:54+00:00 October 5th, 2017|Categories: Email Marketing, Strategy|Tags: , |

9 Stats That Prove Email Marketing Is Not Dead

One hundred and twenty-one. That’s the amount of emails that Entrepreneur claims the average person receives each day. With a number that high, it’s no wonder that for years we’ve heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn’t be further from the truth. Here [...]

By | 2017-11-12T10:18:12+00:00 April 11th, 2017|Categories: Email Marketing|Tags: |

7 Best Email Marketing Tools for Small Businesses

Despite cries that email is ineffective or dying, a survey by Salesforce.com showed that 73 percent of marketers consider email marketing a core tactic. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing takes a lot of work. You need to make sure your content and message [...]

By | 2017-11-12T10:18:12+00:00 April 7th, 2017|Categories: Email Marketing, Lead Generation|

Michael Cianciulli: Team Member Spotlight

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Michael Cianciulli.   How did you get into digital marketing? When I first entered college I didn’t really have an idea for what I wanted to do when I got out. Being a [...]

By | 2017-11-12T10:18:17+00:00 March 1st, 2017|Categories: Team Member Spotlight|

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it [...]

By | 2017-11-12T10:18:21+00:00 February 9th, 2017|Categories: SEO|Tags: , |

The Top 6 Reasons to Invest in Local SEO for Your Small Business

At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]

By | 2017-11-12T10:18:21+00:00 February 3rd, 2017|Categories: SEO, Uncategorized|Tags: , |

Vanessa Lane: Team Member Spotlight – February 2017

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Vanessa Lane. How did you get into digital marketing? My passion for working with entrepreneurs and small business owners led me into the field of digital marketing.  I had been working on a freelance [...]

By | 2017-11-12T10:18:22+00:00 February 1st, 2017|Categories: Our Team, Team Member Spotlight|Tags: , , |

5 Reasons Why SEO Is a Great Investment for Your Business

Is SEO still necessary? Every year, this is one of the most commonly debated questions in the digital marketing world. And every year, the answer remains the same -- yes, SEO is necessary. In fact, not only is SEO necessary for your business, it's one of the greatest investments that you can make. You can think [...]

By | 2017-11-12T10:18:22+00:00 January 19th, 2017|Categories: Uncategorized|

The 11 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

By | 2017-11-12T10:18:22+00:00 January 17th, 2017|Categories: Search Engine Optimization, SEO, Tracking and Analytics|Tags: , |

Kaitlin Smith: Team Member Spotlight – January 2017

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Kaitlin Smith. How did you get into digital marketing? My degree in college was Spanish with an emphasis on business and communication. While I enjoyed Spanish, the business side has had a much bigger [...]

By | 2017-11-12T10:18:23+00:00 December 26th, 2016|Categories: Our Team, Team Member Spotlight|Tags: |