Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse -- how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or [...]
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking on [...]
It's likely that at this point in the holiday season your inbox is full of offers from your favorite stores and companies. With so many different offers available, it's important to make sure your emails stand out from the rest. The 6 campaigns below found creative ways to get their message of holiday cheer out [...]
The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]
Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]
Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]
You can't judge a book by the cover may hold true, but when it comes to email subject lines, many people decide to open an email based on them. It's why email marketers often spend a considerable amount of time researching which subject lines work the best with their recipients. Email marketing has and probably [...]
It's easy to overlook the benefits of using email marketing. Many people are so focused on SEO, social media, and link building that they forget about the power of email marketing. Part of the reason is that there are many misconceptions about it. People don't think email marketing works, or at least, they don't believe [...]
Having an email marketing list with thousands of people on it will do you no good if those people are not interested in buying your services or products. Let me tell you a story. We had a client come to us a few months ago who wanted help with his email marketing. He said that [...]
