Why Content Marketing is the Key to Business Success

The phrase "content is key" has been buzzing around the marketing world for quite some time now. It's an easy statement to make, but not necessarily an easy one to fully understand for anyone who don't specialize in marketing or writing. In this article, I'll explain exactly what content marketing is and why you should start using [...]

By |September 14th, 2016|Categories: Copywriting, Strategy|Tags: |

Effective Local SEO Is A Lot Like Selling Real Estate

If you know how to sell a house, then you know the rules of effective local search engine optimization. Or if you're like me and you've never sold a house by yourself, but you've watched a lot of Million Dollar Listing, then you have a good idea how local SEO works. In this article I'll [...]

3 Risks to Be Aware of When Researching Digital Marketing

When was the last time you took out an encyclopedia or looked something up in the dictionary? That's probably a tough thing to remember but there was a time that using them was the only way to find information. Then came Google. With mobile search, getting instant answers to your questions is incredibly fast and [...]

Digital Marketing Lessons from the 2016 Summer Olympics

Now that the 2016 Summer Olympics are officially over, it's time to reflect on the key takeaways.  More specifically, what can we learn from the Olympics that will help us improve our marketing for the rest of 2016? That might sound crazy, but there are actually some important marketing lessons you may have missed while [...]

10 Email Ideas: Use One of These When You Have Writer’s Block

You know how important it is to engage with your email list. You also know how email is a great tool for generating leads and sales. But, that doesn't mean you always have ideas on what to send! Even the best marketing professionals can get so wrapped up in a project that the creativity just [...]

How Do You Track Local SEO Campaign Performance?

When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics.  It's free, easy to install, and fairly easy to use once you get familiar with all the reports.  But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]

Team Member Spotlight: Andrea Rozman

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Client Operations Manager, Andrea Rozman.   How did you get into operations? I stepped into a job in the pharma industry in IT project management.  Project management, coordination, operations all go hand-in-hand.  I worked heavily in [...]

[AdWords Case Study] How Conversion Tracking Led to 53% More Profit & 199% More Revenue

With Google AdWords, your campaign performance is directly proportional to the accuracy of your conversion tracking. In other words, the more accurately you can track sales generated directly from your AdWords campaigns, the better your ad performance.  When you know exactly which keywords and ads are driving sales and which are simply wasting your money, [...]

How to Use Remarketing to Boost Google AdWords Campaign Performance

Which prospect do you think is easier to convert into a customer via digital advertising? Prospect A who has never heard of your business, or Prospect B who has already visited your website and is familiar with your products and services No, this is not a trick question... Clearly prospect B would be more likely [...]

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