Now that the 2016 Summer Olympics are officially over, it's time to reflect on the key takeaways. More specifically, what can we learn from the Olympics that will help us improve our marketing for the rest of 2016? That might sound crazy, but there are actually some important marketing lessons you may have missed while [...]
Which prospect do you think is easier to convert into a customer via digital advertising? Prospect A who has never heard of your business, or Prospect B who has already visited your website and is familiar with your products and services No, this is not a trick question... Clearly prospect B would be more likely [...]
If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads. It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]
There's no question that digital marketing has become a key part of any small business marketing plan. A recent report found that 1/3 of businesses plan on introducing a digital program and nearly 1/2 already have. Unfortunately, that same report found that 50% of businesses that are using digital marketing have no plan on how [...]
This is a guest post by Summer Gould of Eye/Comm Inc. For several years now, some marketers have claimed that direct mail is dead and digital is the best place to invest their marketing dollars. It seems that direct mail, since it has been around for a very long time, has fallen out of favor [...]
When is the last time you opened a phone book? Not long ago, Yellow Pages were the go-to portals for shoppers who needed local goods and services -- now they're obsolete. Internet search engines replaced the role of the phone book years ago. And even as online habits have changed in recent years, the role of the [...]
For years, the creation of marketing plans consisted of allocating budget between mostly TV, radio, direct mail, and print advertising. During the 2000s, the growth in internet usage and the introduction of social media drastically changed the marketing landscape. Digital marketing became an essential part of business success. Like every marketing channel, digital marketing has [...]
Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]
Every business eventually faces this dilemma - Should you hire a digital marketing agency or try do it all in-house? This is not an easy question to answer. Of course budget plays a factor, but your decision should not be based solely on money. The most important question is... Do You & Your Team [...]
Is online marketing good, bad or ugly? If I asked a handful of business owners that question, I bet I would get a few votes for each. But which answer is correct? The Good, The Bad, and The Ugly Have you seen the old Clint Eastwood western movie, The Good, The Bad and The Ugly? [...]
