Every business eventually faces this dilemma – Should you hire a digital marketing agency or try do it all in-house?
This is not an easy question to answer. Of course budget plays a factor, but your decision should not be based solely on money.
The most important question is…
Do You & Your Team Have the Skills Required?
If the answer to this question is no, then trying to do it all in-house is going to be a long, expensive, and emotionally draining road to go down.
As I’m sure you know, learning a new skill and gaining enough experience to be effective doesn’t happen overnight and usually requires a lot of trial and error.
And trying to hire an expert in-house may not make financial sense.
But here’s the thing…
With digital marketing, we’re not talking about just 1 skill or one expert…
What Skills Are Required For Digital Marketing?
Digital marketing has grown and evolved over the years to now include many different disciplines like:
- Search engine optimization
- Search advertising
- Display advertising
- Retargeting advertising
- Social advertising
- Email marketing
- Conversion rate optimization
- Social media marketing
- Website design and development
- Content marketing
- Mobile marketing
- Tracking and analytics
As you can see this is a long list and each one of the disciplines above can be segmented into even more specific required skills.
With this in mind, revisit the question, do you and your team have the skills required for digital marketing?
Most businesses will answer no. And for most businesses it will not make sense to hire and maintain an in-house team of experts in all the areas above.
This leads us to the answer to our original question…
Most Businesses Are Better Off Hiring an Agency
One of the key benefits of hiring an agency is that they have experts in each of the core digital marketing disciplines listed above.
For an agency to exist and stay competitive it must vet, hire, and train the most talented marketing experts.
That means you don’t have to, which means you’re freed up to focus your time, energy, and resources on building your own business rather than building an in-house marketing team.
There are many other reasons, but this is the most important and the one that many businesses overlook when making a potentially costly decision to do their marketing in-house.
Now, I know what you’re thinking…
Obviously I’m a bit biased on this topic since my company, Main Street ROI, is a digital marketing agency. So if you want an unbiased take on this topic, then I urge you to read a recent Forbes article titled, Why Digital Marketing Trends May Require You To Hire A Digital Marketing Agency.
And when you’re done reading that, then come back to register for our upcoming free webinar…
The Death of Old-School SEO
On Thursday, March 24 at noon Eastern Time, I’m presenting The Death of Old-School SEO & the 5 New Rules to Follow.
When you attend this free webinar, you’ll discover:
- The 3 “old school” SEO tactics to avoid (or risk having your Google rankings drop)
- 5 rules you must follow if you want to reach the first page of Google and secure top rankings over the long term
- 2 ways you can STILL reach the 1st page of Google in as little as 30 days, even if you’re just starting out with SEO
- And much more…
Plus, I’ll stay on the line to answer your questions about SEO.