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WordPress vs Squarespace: Which Is Better for Your Business?

Squarespace is everywhere lately, and its promo codes are equally ubiquitous. Why shell out money for a WordPress theme, hosting, and design when you can use that sweet Squarespace discount and get everything you need to launch your site for under $20 a month? Well, we’re about to rain on your cheap website parade—Squarespace is [...]

By |July 25th, 2021|Categories: Uncategorized|

5 Signs Your Website Needs a Redesign

If you’ve been around the internet for a while, you probably remember the days when flashing text, hit counters, and under construction signs were de rigueur. Your business’s website might not be on Geocities (TimesSquare represent!) or have tinkly auto-playing midi music, but that doesn’t mean it’s not desperately in need of an update. Here [...]

By |July 23rd, 2021|Categories: Uncategorized|

Using HARO for Link Building: A Beginner’s Guide

Building quality backlinks is critical for SEO, but many small businesses give up on link building before they even start. They don’t have time to write guest posts, they feel awkward filling out contact forms on random websites to ask for links, and they don’t have the budget to hire someone to do the outreach [...]

By |July 18th, 2021|Categories: Uncategorized|

Everything You Need to Know About E-A-T for SEO

We all have that one relative who makes every holiday awkward by bringing up conspiracy theories over dinner. “It’s true, just Google it!” they insist. Unfortunately, there are a lot of people in this world who believe everything they read, which is why Google is putting an increasing emphasis on E-A-T—Expertise, Authoritativeness, and Trustworthiness. In [...]

By |July 16th, 2021|Categories: Uncategorized|

7 Deadly Sins To Avoid In Your Customer Lifecycle

Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business.  So as you go through the [...]

By |February 25th, 2021|Categories: Uncategorized|

How to Build an Ecommerce Website Fast

This is a guest post from our friends at BigCommerce Need an ecommerce website? Tired of losing sales to online competitors? If you're not already selling online, there's never been a better time to hop on the ecommerce bandwagon. After all, you already know ecommerce is big, and while online stores used to be the [...]

By |July 13th, 2020|Categories: Uncategorized|

5 Steps to Set Up a Retargeting Campaign

On Wednesday, I hosted a training session where I showed attendees step-by-step how to get started with retargeting advertising. And in this article, I’m giving a brief recap of the 5 main steps to set up a retargeting campaign. Retargeting 101 But first, in case you're unfamiliar with retargeting, here's a quick overview. Retargeting is [...]

By |June 19th, 2020|Categories: Uncategorized|

[Replay] Google Analytics Presentation from A/B Testing Summit

I was honored to be invited to speak at the A/B Testing Summit back in June 2019. And today, I'm excited to be sharing the replay of my presentation, in case you missed it or would like to review it another time... "How to Use Google Analytics To Track All Of Your Marketing"   To see [...]

By |September 3rd, 2019|Categories: Uncategorized|

November 2018 Digital Marketing News Roundup

There's a lot to be thankful for this November. Google has given us a lot of information over the past year to help us better serve our consumers online. Social media platforms have implemented many new features to make it easier to reach out to consumers personally. As we reflect on the past year of [...]

By |November 29th, 2018|Categories: Uncategorized|
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