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10 Local SEO Myths Debunked

Last month, I was visiting Hershey, Pennsylvania with my husband and two children. On the last day of our trip, we wanted to have dinner in town, so we did what millions of people do nowadays, we brought up Google search on our phones. We were in the mood for Italian food - it’s always [...]

By | 2018-02-11T18:29:01+00:00 February 6th, 2018|Categories: Uncategorized|

Biggest SEO Mistakes You’re Making in 2017

SEO has always been a moving target. Search engines are constantly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online. For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy [...]

By | 2017-11-12T10:18:00+00:00 August 17th, 2017|Categories: Uncategorized|

The 6 Best Google Analytics Tips for Small Business Owners

Small business owners are always trying to gain insights about their customers. And why not? The key to making a sale is knowing who's most likely to buy. That said, it's unrealistic to survey everyone who walks through your door or visits your website -- but with Google Analytics, you don't have to. Google Analytics [...]

By | 2017-11-12T10:18:01+00:00 August 6th, 2017|Categories: Uncategorized|

3 Email Marketing Tips For Small Business Success

Email marketing is an important tool in your digital marketing toolkit. It's a great way to remind your customers about the great things your business is doing and it's also an effective tool for generating sales.  However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results [...]

By | 2017-11-12T10:18:11+00:00 April 29th, 2017|Categories: Uncategorized|

5 Local SEO FAQs You Never Knew You Needed Answered

Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence -- just read our latest blog post on why Local SEO may be the best investment you ever make.   Today we’ve decided to summarize 5 local SEO FAQs you didn't know you needed answered… or [...]

By | 2017-11-12T10:18:12+00:00 April 27th, 2017|Categories: Uncategorized|

The Top 6 Reasons to Invest in Local SEO for Your Small Business

At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]

By | 2017-11-12T10:18:21+00:00 February 3rd, 2017|Categories: SEO, Uncategorized|Tags: , |

5 Reasons Why SEO Is a Great Investment for Your Business

Is SEO still necessary? Every year, this is one of the most commonly debated questions in the digital marketing world. And every year, the answer remains the same -- yes, SEO is necessary. In fact, not only is SEO necessary for your business, it's one of the greatest investments that you can make. You can think [...]

By | 2017-11-12T10:18:22+00:00 January 19th, 2017|Categories: Uncategorized|

4 Reasons to Shift Your Marketing Budget to Digital

For years, the creation of marketing plans consisted of allocating budget between mostly TV, radio, direct mail, and print advertising. During the 2000s, the growth in internet usage and the introduction of social media drastically changed the marketing landscape. Digital marketing became an essential part of business success. Like every marketing channel, digital marketing has [...]

By | 2017-11-12T10:18:42+00:00 June 23rd, 2016|Categories: Strategy, Uncategorized|Tags: |

Kwasi Asare-Darko: Team Member Spotlight — May 2016

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Kwasi Asare-Darko.   How did you get into digital advertising? I came out of college working as a web developer for a friend’s startup. When one of our clients decided to try out [...]

By | 2017-11-12T10:18:47+00:00 May 1st, 2016|Categories: Our Team, Team Member Spotlight, Uncategorized|Tags: |

Google’s Dirty Secret: The Online Giant Relies on Direct Mail

As you probably know, Google AdWords is an online advertising network that lets you advertise to people when they search on Google.com or visit Google’s millions of website partners. I’ve been using AdWords since 2006 and, based on my extensive experience, I believe it is one of the best advertising tools available to small businesses. [...]

By | 2017-11-12T10:19:44+00:00 June 26th, 2014|Categories: Uncategorized|