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7 Deadly Sins To Avoid In Your Customer Lifecycle

Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business.  So as you go through the [...]

By |August 8th, 2022|Categories: Uncategorized|

Do It Yourself SEO: A Beginner’s Guide for Small Business Owners

Search engine optimization, or SEO, is the process of increasing the visibility of a website in search engines like Google, Bing, and DuckDuckGo. The key to successful SEO is making it easy for your target audience to find your business when they search online. As a small business owner, you're likely looking for ways to [...]

By |June 24th, 2022|Categories: Uncategorized|

Is SEO Still Worth It for Small Businesses in 2022?

Is SEO still worth it when you can buy a top spot on the search results page with Google Ads? Does it even make sense to invest in your website when everyone’s on social media these days? When you run a small business, you want to make sure everything you spend your money on is [...]

By |April 8th, 2022|Categories: SEO, Uncategorized|

How Much Does a Small Business Website Cost?

Whether you have a new business and you’re building a website from scratch or you’re just due for an update, you’ve landed here because you’re wondering how much it costs to build a small business website. You want answers! And we’ve got them! Well, kind of—there are a lot of factors in determining how much [...]

By |January 31st, 2022|Categories: Uncategorized|

How to Perform Guest Post Outreach Without Sounding Like a Goober

If you run a website, you’ve probably received countless emails from people offering to write for your blog. (And if you haven’t, well, you probably will at some point.) Guest posting is a classic SEO strategy, but if we’re being real, a lot of the guest post outreach emails rub people the wrong way. They [...]

How to Build an Ecommerce Website Fast

This is a guest post from our friends at BigCommerce Need an ecommerce website? Tired of losing sales to online competitors? If you're not already selling online, there's never been a better time to hop on the ecommerce bandwagon. After all, you already know ecommerce is big, and while online stores used to be the [...]

By |July 13th, 2020|Categories: Uncategorized|

5 Steps to Set Up a Retargeting Campaign

On Wednesday, I hosted a training session where I showed attendees step-by-step how to get started with retargeting advertising. And in this article, I’m giving a brief recap of the 5 main steps to set up a retargeting campaign. Retargeting 101 But first, in case you're unfamiliar with retargeting, here's a quick overview. Retargeting is [...]

By |June 19th, 2020|Categories: Uncategorized|

[Replay] Google Analytics Presentation from A/B Testing Summit

I was honored to be invited to speak at the A/B Testing Summit back in June 2019. And today, I'm excited to be sharing the replay of my presentation, in case you missed it or would like to review it another time... "How to Use Google Analytics To Track All Of Your Marketing"   To see [...]

By |September 3rd, 2019|Categories: Uncategorized|

November 2018 Digital Marketing News Roundup

There's a lot to be thankful for this November. Google has given us a lot of information over the past year to help us better serve our consumers online. Social media platforms have implemented many new features to make it easier to reach out to consumers personally. As we reflect on the past year of [...]

By |November 29th, 2018|Categories: Uncategorized|
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