Today, we are excited to feature boutique marketing agency Alipes. Alipes is an award-winning digital marketing agency that focuses on creating custom digital strategies for clients. They specialize in web development, creative strategy and execution, third party integrations and optimizations, social listening, and more. Discover more about Alipes in this week's agency spotlight! 1) Tell [...]
Search engine optimization, or SEO, is the process of increasing the visibility of a website in search engines like Google, Bing, and DuckDuckGo. The key to successful SEO is making it easy for your target audience to find your business when they search online. As a small business owner, you're likely looking for ways to [...]
Whether you have a new business and you’re building a website from scratch or you’re just due for an update, you’ve landed here because you’re wondering how much it costs to build a small business website. You want answers! And we’ve got them! Well, kind of—there are a lot of factors in determining how much [...]
Today, we're thrilled to turn the spotlight on a distinguished marketing agency that specializes in serving attorneys. Collaboration is a driving force behind innovation and success. That's why we're always looking to collaborate with other agencies to share best practices and thought leadership, and to potentially work together on client projects. Consultwebs is a digital [...]
Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business. So as you go through the [...]
If you run a website, you’ve probably received countless emails from people offering to write for your blog. (And if you haven’t, well, you probably will at some point.) Guest posting is a classic SEO strategy, but if we’re being real, a lot of the guest post outreach emails rub people the wrong way. They [...]
Is SEO still worth it when you can buy a top spot on the search results page with Google Ads? Does it even make sense to invest in your website when everyone’s on social media these days? When you run a small business, you want to make sure everything you spend your money on is [...]
This is a guest post from our friends at BigCommerce Need an ecommerce website? Tired of losing sales to online competitors? If you're not already selling online, there's never been a better time to hop on the ecommerce bandwagon. After all, you already know ecommerce is big, and while online stores used to be the [...]
On Wednesday, I hosted a training session where I showed attendees step-by-step how to get started with retargeting advertising. And in this article, I’m giving a brief recap of the 5 main steps to set up a retargeting campaign. Retargeting 101 But first, in case you're unfamiliar with retargeting, here's a quick overview. Retargeting is [...]
Recently, I was visiting Hershey, Pennsylvania with my family. On the last day of our trip, we wanted to have dinner in town, so we did what millions of people do nowadays, we brought up Google search on our phones. We were in the mood for Italian food - it’s always good to balance out [...]
