I've found that 9 times out of 10, when a business owner asks about SEO, then she really means online marketing in general. For some reason, probably due to all the hype around Google, SEO is the catch-all phrase for any type of marketing online. So when I hear, "Can you help me with my [...]
Last week, I walked through 3 reasons why email marketing is not dead nor dying. If you don't have time to read the entire article, then simply scroll down that page and you'll see a graph illustrating how sales from email have quadrupled since 2009. That's an impressive stat, and what I find even more [...]
Last Friday I held our monthly Main Street Inner Circle "Office Hours" where members can call me directly. One call stands out in particular because the member called me from her car while sitting in the parking lot waiting to pick up her kids. Now that is what I call making the most of your [...]
Last week I started working with a new Marketing Breakthrough member who was sick of wasting her money on SEO that didn't perform. Sound familiar? It seems like every day now I hear another angry business owner cursing SEO. Don't get the wrong impression here, I'm not saying SEO is bad or does not perform. [...]
Last week I had a great one-on-one "Breakthrough Session" with one of our Main Street Inner Circle members. We covered a lot on the call, including the key obstacles preventing her from hitting her 12-month goals. One obstacle in particular stands out because it's a universal problem across businesses. The obstacle was identifying her ideal [...]
Before you create any kind of marketing campaign, the first question you should ask is... Who Is Your Target Prospect? It's easy to get lazy and say "Well, I want to sell more stuff, so my target prospect is anybody who would buy my stuff..." But come on, let's be honest -- if you're aiming [...]
We’re going to have some fun with marketing today. :) I’ll show you how a silly cartoon can help you increase response to your marketing messages AND generate more testimonials and referrals from happy customers... But First, Some Bad News Your customers are selfish! They don’t care about you, your company or your products [...]
The other day, I received a letter in the mail and I didn't respond. And in today’s article, I want to explain why I didn't respond. Business owners and marketers spend a lot of time trying to get people to respond, but they spend too little time addressing the many reasons why people don’t respond. If you want to [...]
If you've ever invested time or money into your marketing, then you know that there's a lot of risk involved. And in today's article, I'm going to give you one of my favorite tips for minimizing marketing risk. But first, a quick story to set the stage... At a marketing conference many years ago, I [...]
Do you remember the scene in Office Space when the consultant, Bob Slydell, is interviewing employees to figure out who they should keep and who they should fire? Bob asks the squirrely employee, Tom Smykowski, "What would ya say you do here?" and Tom simply could not articulate how he provided ANY value to the [...]