We’re going to have some fun with marketing today. :)
I’ll show you how a silly cartoon can help you increase response to your marketing messages AND generate more testimonials and referrals from happy customers…
But First, Some Bad News
Your customers are selfish! They don’t care about you, your company or your products and services. All they care about is themselves.
Your customers are constantly asking the question…
“What’s in it for me?” (WIIFM)
You’re the same way, and so am I. We’re all asking this WIIFM question whenever we see an ad or hear a sales pitch.
You must have a good answer to WIIFM in order to get your prospect’s attention.
And then, you must deliver results. Remember, all your customer cares about is getting results.
OK, you’re all caught up.
Now it’s time to have some fun with marketing :)
Create Your Marketing Cartoon
Step 1. Take out a blank white sheet of paper and a pen, and turn the paper sideways so it’s horizontal.
Step 2. Draw a little circle on the left-hand side, and a circle on the right-hand side, and then connect them with a straight line across the page.
Step 3. Draw a stick figure (representing your customer) on the left, and fill in what your prospect or customer is currently thinking.
Step 4. Draw a stick figure on the right, and fill in the result your customer wants to get.
Step 5. Fill in the milestones your customer will need to achieve (or roadblocks he’ll need to overcome) in order to arrive at his desired result.
Here’s my example:
In this example, I’m helping a customer with SEO.
His current situation is that he wants to get ranked in Google. And his desired end result is that he’s ranking #1 in Google.
And so, it’s my job to guide him through the 3 major milestones to get ranked in Google:
1. Research: keyword research
2. Relevance: optimizing your website so it’s relevant to your target keywords
3. Reputation: building links and doing other things to increase your website’s authority
By drawing this kind of cartoon, you’ll get a clearer idea for what’s going on in your prospect’s head, so you can get his attention and make the sale…
Plus, you’ll get a clearer idea of the steps you must take get your customer the results he’s looking for.
Here’s What To Do Now
Grab a piece of paper and a pen and take a few minutes to draw a cartoon like this for YOUR customer!