lead generation

/Tag:lead generation

4 Website Mistakes That Could Be Costing You Sales

I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day.  There's no way to convert 100% of the qualified prospects who visit your site.  That's just not realistic.  No more [...]

5 Best Email Marketing Campaigns for Small Businesses

What is one of the most effective tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals? The answer may come as a surprise... It's email marketing. To clarify, I'm talking about email marketing to your own "house" list of prospects and customers, not to a list [...]

Is Your Business Suffering From Starvation or Indigestion?

At any given point in time your business is likely suffering from starvation or indigestion. If your marketing is not generating any website traffic, leads and sales, then you're obviously starving.   Just like we need a steady supply of food to stay alive, a business will not last too long without website traffic and [...]

By | October 4th, 2015|Categories: Copywriting, Lead Generation, Strategy|Tags: |

How to Transform Your Website from a Brochure to a Lead Generation Tool

Last week I compared your website to a 24/7 networking event where the goal is to collect business cards from qualified prospects and then follow up to convert those leads into sales.  But first and foremost, you need to collect those business cards! On your website, that means you need what we call a Lead [...]

Do You Really Have a Lead Magnet?

One of the first questions I ask every new Marketing Breakthrough member is, "Do you have a lead magnet?" or "Do you have a free report to collect contact information from prospects on your website?" This is a critical component in every website because the vast majority of your visitors will not contact you or [...]

What’s In It For Me? [Marketing Cartoon]

We’re going to have some fun with marketing today. :) I’ll show you how a silly cartoon can help you increase response to your marketing messages AND generate more testimonials and referrals from happy customers...   But First, Some Bad News Your customers are selfish! They don’t care about you, your company or your products [...]

Want to Multiply Your Sales? Take an Indirect Approach

Today, I want to share an advertising strategy that will probably seem risky, inefficient, or even counterproductive to you. But if you follow my advice, you may uncover an opportunity to double your sales. OK, let's get started...   2 Types of Prospects The first thing you need to know is that you have 2 [...]