Social media is a crowded space with a lot of options, yet the marketing potential for social media extends beyond simply posting and watching the interactions pour in. There are numerous ways to invest in social media marketing, but not all will produce the type of return on investment (ROI) you’re looking for as a [...]
This is a guest blog post from Mike Kamo, CEO of Hello Bar. Running a small business is a complex and constantly evolving challenge. Small business often means small teams, small budgets, and small margins. Mistakes can be made in any setting, but with small businesses, there’s a lot less wiggle room. Marketing can be [...]
A couple weeks ago I was on a call with one of our SEO Jumpstart customers and we were joking about how easy marketing appears to be from the outside. It all looks so simple. You advertise and make sales. Or in our example, you set up your SEO and make sales. But then when [...]
If you've ever invested time or money into your marketing, then you know that there's a lot of risk involved. And in today's article, I'm going to give you one of my favorite tips for minimizing marketing risk. But first, a quick story to set the stage... At a marketing conference many years ago, I [...]
"You've got mail!" Does that phrase bring back any fond memories for you? Chances are good that if you were an early user of America Online (AOL) - like I was - then you still remember the thrill of getting a new email. But today... It's a different story, isn't it? Your email inbox is [...]
Success in marketing, as with all other areas in business (and in life) comes from mastering the fundamentals. But for some strange reason, when it comes to marketing, people often get seduced by bright shiny objects (latest fads, tactics, etc) and totally ignore the fundamentals... So, in this article, I want to talk about what [...]
