marketing

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7 Marketing Mistakes Small Businesses Are Making

This is a guest blog post from Mike Kamo, CEO of Hello Bar. Running a small business is a complex and constantly evolving challenge. Small business often means small teams, small budgets, and small margins. Mistakes can be made in any setting, but with small businesses, there’s a lot less wiggle room. Marketing can be [...]

By | August 16th, 2018|Categories: Strategy|Tags: , |

Sales vs. Customers

A couple weeks ago I was on a call with one of our SEO Jumpstart customers and we were joking about how easy marketing appears to be from the outside.  It all looks so simple.  You advertise and make sales.  Or in our example, you set up your SEO and make sales. But then when [...]

By | April 21st, 2013|Categories: Strategy|Tags: , |

Reduce Marketing Risk By Entering The Real World

If you've ever invested time or money into your marketing, then you know that there's a lot of risk involved. And in today's article, I'm going to give you one of my favorite tips for minimizing marketing risk. But first, a quick story to set the stage... At a marketing conference many years ago, I [...]

Should You Be Tweeting?

As a business owner, is social media marketing the best marketing investment you can make... an over-hyped waste of time... or something in between? I find myself answering a lot of questions about social media marketing lately, and so I wanted to share my advice with other business owners.   The Benefits of Social Media [...]

The Fundamentals of Small Business Marketing Success

Success in marketing, as with all other areas in business (and in life) comes from mastering the fundamentals. But for some strange reason, when it comes to marketing, people often get seduced by bright shiny objects (latest fads, tactics, etc) and totally ignore the fundamentals... So, in this article, I want to talk about what [...]

By | February 13th, 2012|Categories: Strategy|Tags: , , |