Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
As you know, I think retargeting is an amazing tool. With that said, it’s not a silver bullet solution for generating leads and sales from your website. It’s not a tactic to start with. Instead, retargeting is layered on top of a strong digital marketing foundation. If you cook or, like me, just watch TV [...]
Did you know that the vast majority of your website traffic is simply not ready to buy when they read about your products or services online? Somewhere between 1% and 2% of visitors are actually ready at the moment they visit your website. That means that up to 99% of all your traffic is not [...]
In last week's article (3 causes of marketing failure), I explained that marketing fails when you don't get enough Traffic, or enough Conversions, or when you aren't properly Tracking your return on investment (ROI). We refer to Traffic, Conversion and Tracking as "The 3 Pillars" because you really need all 3 in place to profit [...]
Image Source: betterwebsites.ca What would happen to your business if you could double your profits generated from Google AdWords advertising? Well, if you're not advertising in AdWords, then I admit that wouldn't have much of an effect. :) However, the tactics I'm about to share in this article are not specific to AdWords. [...]
Today, I want to share an advertising strategy that will probably seem risky, inefficient, or even counterproductive to you. But if you follow my advice, you may uncover an opportunity to double your sales. OK, let's get started... 2 Types of Prospects The first thing you need to know is that you have 2 basic [...]
If you've ever invested time or money into your marketing, then you know that there's a lot of risk involved. And in today's article, I'm going to give you one of my favorite tips for minimizing marketing risk. But first, a quick story to set the stage... At a marketing conference many years ago, I [...]
I’m a huge fan of advertising. We’ve used advertising to generate thousand of leads and millions in sales for our clients over the years. Advertising is our preferred method of marketing, because you have total control over it. When it’s working, you put the money in and you get customers back. Lots of people are [...]
Here are the 5 reasons why you should advertise your small business. 1. You'll Gain Control If you’re like most business owners, you rely on referrals for the majority of your new customers, clients and patients. Referrals are wonderful. But the problem is, they aren't very reliable or predictable! Same goes with organic Google rankings [...]
Whenever I'm speaking with a potential client about an online marketing, I almost always recommend they start out with pay per click (PPC) advertising. Why? Because it’s the fastest way to get your marketing message in front of a laser-targeted group of potential customers. (And I usually recommend starting with Google AdWords because it’s the [...]