elevator pitch

Is Your Website Selling or Just Socializing?

In the world of networking events, I've found there are more people socializing than doing real business. At least that's been the case in my limited experience. There's usually plenty of drinks, lots of small talk, and boxes of business cards exchanged, but when it's all said and done, there are very few sales. Of [...]

By Phil Frost|May 8th, 2014|Categories: Conversion Rate Optimization, Copywriting, Strategy|Tags: elevator pitch, email marketing, networking, website conversion|

What Would Ya Say You Do Here?

Do you remember the scene in Office Space when the consultant, Bob Slydell, is interviewing employees to figure out who they should keep and who they should fire? Bob asks the squirrely employee, Tom Smykowski, "What would ya say you do here?" and Tom simply could not articulate how he provided ANY value to the [...]

By Phil Frost|August 12th, 2012|Categories: Conversion Rate Optimization, Copywriting|Tags: 30 second pitch, elevator pitch|