The Most Important Question in Marketing

Before you create any kind of marketing campaign, the first question you should ask is... Who Is Your Target Prospect? It's easy to get lazy and say "Well, I want to sell more stuff, so my target prospect is anybody who would buy my stuff..." But come on, let's be honest -- if you're aiming [...]

How To Create A Small Business Marketing Budget

When I'm speaking to small business owners about their marketing, I often receive questions about marketing budgets. How much will this form of marketing cost? How much should they budget for the year on marketing? Etc. I have mixed feelings about marketing budgets. I think there are some pros and cons, as follows: Pros: If [...]

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