Before you create any kind of marketing campaign, the first question you should ask is... Who Is Your Target Prospect? It's easy to get lazy and say "Well, I want to sell more stuff, so my target prospect is anybody who would buy my stuff..." But come on, let's be honest -- if you're aiming [...]
No matter what business you're in, marketing must be the #1 function in your company. Marketing drives new leads and customers, and without a consistent, reliable source of customers you simply don't have a business. Yes, providing excellent products and services needs to be a top priority, but what good are they if you don't [...]
When I'm speaking to small business owners about their marketing, I often receive questions about marketing budgets. How much will this form of marketing cost? How much should they budget for the year on marketing? Etc. I have mixed feelings about marketing budgets. I think there are some pros and cons, as follows: Pros: If [...]