networking

Is Your Website Selling or Just Socializing?

In the world of networking events, I've found there are more people socializing than doing real business. At least that's been the case in my limited experience. There's usually plenty of drinks, lots of small talk, and boxes of business cards exchanged, but when it's all said and done, there are very few sales. Of [...]

By Phil Frost|May 8th, 2014|Categories: Conversion Rate Optimization, Copywriting, Strategy|Tags: elevator pitch, email marketing, networking, website conversion|

Reduce Marketing Risk By Entering The Real World

If you've ever invested time or money into your marketing, then you know that there's a lot of risk involved. And in today's article, I'm going to give you one of my favorite tips for minimizing marketing risk. But first, a quick story to set the stage... At a marketing conference many years ago, I [...]

By Pete Kennedy|August 15th, 2012|Categories: Copywriting, Strategy|Tags: advertising, david bullock, gary halbert, jerry west, marketing, marketing messages, message to market match, networking, surveys|