What's the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you're investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]
Yesterday, I presented How to Create All of Your Marketing Content in Just Minutes per Month. In case you missed it, I'm going to highlight one of the most important points in this blog post. About halfway in to my presentation, I explained the 4 different ways you can use an article to improve your [...]
What are your goals with digital marketing? Obviously, you want to drive sales of your product or service, but what does that really mean? In other words, HOW do you really sell online? What does it require? In this article, I'll reveal the most important goals in a digital marketing campaign, and how to accomplish [...]
Last week I compared your website to a 24/7 networking event where the goal is to collect business cards from qualified prospects and then follow up to convert those leads into sales. But first and foremost, you need to collect those business cards! On your website, that means you need what we call a Lead [...]
In the world of networking events, I've found there are more people socializing than doing real business. At least that's been the case in my limited experience. There's usually plenty of drinks, lots of small talk, and boxes of business cards exchanged, but when it's all said and done, there are very few sales. Of [...]
In this article, I'm going to give you my most powerful website sales optimization tool. But first, I need to tell you that there's no silver bullet when it comes to optimizing your website to generate more sales. Typically, it'll take multiple rounds of testing different variations of your webpage design, layout, offer and copy [...]
As you may recall, the #1 requested service from our end of year survey was online marketing plan creation. So can you guess what we've been doing for most of January? Yup, creating online marketing plans. From working on these projects I think I've finally put my finger on why so many small business marketing [...]
Today we celebrate Martin Luther King Jr. Day. Or maybe I should say #MLK for all you younger readers. :) As I'm sure you know, today's holiday is to recognize King's success in protesting racial discrimination. In King's most famous "I Have a Dream" speech, he declared his dream that one day we'll all be [...]
As we approach the end of 2013, I've been reflecting on how much online marketing has changed over the past few years, and where it's headed in 2014. In 2012, we saw Google move local business listings from Google Places over to Google's social media platform, Google+. Then in 2013, Google AdWords advertising accounts were [...]
When I was fresh out of college, I was reading everything I could get my hands on about website development and usability. I had this crazy idea that I was going to build websites so I dove head first into the vast world of coding. About six months later, I knew all the cool acronyms [...]