copywriting

/Tag: copywriting

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role.  Salespeople sell.  Customer service ensures customers are happy.  The product development team improves the product.  And the list goes on and on... But what about your website?  Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]

5 Website Ingredients to Boost Your Conversion Rates

Your website has just one job: to sell. Sounds simple, but there's a catch. Not every visitor to your website is ready to buy.  In fact, the vast majority of your website visitors are not ready. Think about that for a minute... Let's say you're a salesman and you have 100 people in a room interested in your [...]

4 Tips to Get More of Your Emails Opened & Read

Last week, I walked through 3 reasons why email marketing is not dead nor dying.  If you don't have time to read the entire article, then simply scroll down that page and you'll see a graph illustrating how sales from email have quadrupled since 2009.  That's an impressive stat, and what I find even more [...]

The 5 Crucial Elements to Increase Website Conversions

A lot of time, energy, focus, and money is spent on different strategies to generate more website visitors.  This is because most business owners believe their biggest problem is traffic. They think, "If I can just drive more visitors to my website then I'll generate more sales..." However, that may not be the best answer.  [...]