What is the one edit you can make to a Google AdWords campaign to get better ad position, cheaper clicks and more sales? Did you know that was possible? I promise, this is not a trick question. You can literally reduce ad costs while at the same time improve your ad position and generate more [...]
On Friday I listed the 4 Pillars of digital marketing success (Traffic, Conversion, Value, and Tracking), and I addressed the first pillar, Website Traffic. Nearly all the buzz in the digital marketing world is about how to drive more traffic to your website, but you need to be careful because not every tactic is appropriate for [...]
What's the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you're investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]
Like every other kid growing up, I loved sprinklers in the summer. My dad would set up a sprinkler to water the lawn and that was enough entertainment for me and my friends for several hours. One of the fun tricks, or pranks, I remember was to put a kink in the hose so that [...]
On Monday I posted the 6 reasons why YouTube video ads are a better option for most small businesses than TV ads. You'll see at the top of the list (#3) is Precision Targeting. If you know exactly who you want to target, then chances are pretty good you'll be able to reach them using YouTube [...]
Yesterday, I presented How to Create All of Your Marketing Content in Just Minutes per Month. In case you missed it, I'm going to highlight one of the most important points in this blog post. About halfway in to my presentation, I explained the 4 different ways you can use an article to improve your [...]
What are your goals with digital marketing? Obviously, you want to drive sales of your product or service, but what does that really mean? In other words, HOW do you really sell online? What does it require? In this article, I'll reveal the most important goals in a digital marketing campaign, and how to accomplish [...]
Last week I compared your website to a 24/7 networking event where the goal is to collect business cards from qualified prospects and then follow up to convert those leads into sales. But first and foremost, you need to collect those business cards! On your website, that means you need what we call a Lead [...]
In the world of networking events, I've found there are more people socializing than doing real business. At least that's been the case in my limited experience. There's usually plenty of drinks, lots of small talk, and boxes of business cards exchanged, but when it's all said and done, there are very few sales. Of [...]
Do you hold your website accountable in your business? Have you ever conducted a performance review of your website? Those may sound like strange questions since your website isn't an employee, but I believe every website's performance should be evaluated no differently than a sales person in your business. The roles of your website and [...]