demographic targeting

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The Difference Between Google Ads Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]

YouTube Advertising: How to Target Your Ideal Prospect

On Monday I posted the 6 reasons why YouTube video ads are a better option for most small businesses than TV ads.  You'll see at the top of the list (#3) is Precision Targeting. If you know exactly who you want to target, then chances are pretty good you'll be able to reach them using YouTube [...]

How to Target By Age & Gender in Google AdWords

Google recently announced the release of demographic targeting within the AdWords Display Network.  For many advertisers this is old news, but Google finally opened up their beta testing to all advertisers in 39 countries. This is great news for every business already advertising.  And if you're not yet using AdWords to drive leads and sales, [...]