About 2 years ago, I started testing YouTube ads and I quickly discovered that one ad format, In-Stream ads, performed very well. The other two options, In-Search and In-Display, are great if all you care about are increasing your YouTube video view count. But if you want to drive leads and sales for your business, then [...]
On Monday I posted the 6 reasons why YouTube video ads are a better option for most small businesses than TV ads. You'll see at the top of the list (#3) is Precision Targeting. If you know exactly who you want to target, then chances are pretty good you'll be able to reach them using YouTube [...]
On June 16, I posted about "My Results Testing YouTube Video Ads" and then look what I found in my mailbox in August... There's only one explanation... Yup, Forbes editors are obviously reading my blog. :) In all seriousness, I couldn't agree more with the cover of Forbes this month. YouTube is certainly changing [...]