I received a question recently from a newsletter subscriber who asked, "How do I know if I'm losing sales on my website?" The short answer is that every website is losing sales every single day. There's no way to convert 100% of the qualified prospects who visit your site. That's just not realistic. No more [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam-packed with kids, parents, tractors, [...]
If you're looking for ideas to generate more leads from your website, then you've come to the right place. In this article, I'll walk through 7 tactics that nearly every business can use that will convert your website from a passive brochure into a 24/7 lead generating machine. Before we get into the tactics, it's important [...]
Unless you're meditating or practicing yoga, you probably don't ever think about breathing. That's pretty amazing considering how critical it is to continually breathe in oxygen and exhale carbon dioxide. Despite rarely giving this any thought, our body -- specifically our autonomic nervous system -- takes care of this function for us every second of every single [...]
Most of the information about digital marketing is focused on tactics to drive more prospects to your website. It makes sense because if you don't have any traffic, then there is no way your website is going to generate any sales. But traffic is really just one aspect of digital marketing, and you'll never be [...]
Last week I compared your website to a 24/7 networking event where the goal is to collect business cards from qualified prospects and then follow up to convert those leads into sales. But first and foremost, you need to collect those business cards! On your website, that means you need what we call a Lead [...]
What if I told you your website was broken? You would probably call your IT person or your webmaster right? Well, unfortunately, they aren't going to help you with the problem I'm going to highlight in this article. No matter how much you invested in your website, I guarantee it's broken, and there is a [...]
One of the first questions I ask every new Marketing Breakthrough member is, "Do you have a lead magnet?" or "Do you have a free report to collect contact information from prospects on your website?" This is a critical component in every website because the vast majority of your visitors will not contact you or [...]
If you want to generate more leads, the single best thing you can do is create a lead magnet. What's A Lead Magnet? A lead magnet can take many forms, such as: Free report Free video presentation Free webinar Free coupon Free demo Typically, it's a piece of free information. And I typically recommend you [...]
Over the past couple months I've been reviewing a lot of our customers' websites and I'm seeing the same mistakes again and again. The 3 most common websites mistakes I see are: No compelling offer No clear call to action No lead generation If you're making these same mistakes then you could be losing [...]
