segmenting

/Tag: segmenting

How to Convert More Website Visitors Into Customers

On Friday I listed the 4 Pillars of digital marketing success (Traffic, Conversion, Value, and Tracking), and I addressed the first pillar, Website Traffic.  Nearly all the buzz in the digital marketing world is about how to drive more traffic to your website, but you need to be careful because not every tactic is appropriate for [...]

In Advertising, It Doesn’t Pay to Treat Everyone Equally

Today we celebrate Martin Luther King Jr. Day.  Or maybe I should say #MLK for all you younger readers. :) As I'm sure you know, today's holiday is to recognize King's success in protesting racial discrimination.  In King's most famous "I Have a Dream" speech, he declared his dream that one day we'll all be [...]