On April 21, 2015 Google is rolling out a big change to their search engine algorithm. More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search [...]
When I first created the first version of The Local SEO Formula back in 2011, local SEO was easy. Basically, all you needed to do was set up your Google Places page, claim it, and then get a bunch of citations (mentions of your name, address and phone number). Then Google muddy up the waters [...]
Mark Twain said, "If you don't like the weather in New England now, just wait a few minutes." I grew up in Massachusetts and I can assure you there is a lot of truth in that statement. Even where I live now in NYC, the weather can change in an instant. There were several miserable, wet [...]
This Sunday is one of the most anticipated events for both sports fans and marketing executives. Of course I'm talking about Super Bowl XLIX. Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]
My wife Erin loves to golf and before she met me she was playing about every weekend during the season. I like to go a few times a year as well, but with our 2 year old we haven’t been on a course in a while. At our current level of play birdie’s (shooting one [...]
If you want to get into shape, then you need to work out and eat healthy, right? That's common sense. Then once you're in shape do you magically stay in shape the rest of your life? Again, common sense tells us no. You must continue to work out and eat healthy or else you'll revert [...]
In grade school I remember reading Ralph Waldo Emerson's famous quote, "A foolish consistency is the hobgoblin of little minds" and for some reason it stuck with me. Probably because it's the only instance I know of where "hobgoblin" was successfully used in a sentence. :) In case you're not familiar with that quote, Emerson [...]
I'm not a writer by any stretch of the imagination. In fact, one of the main reasons I studied engineering in college was because there were no writing assignments. And on the rare occasion I did have to write a paper for school I would always double space with Courier New font. :) Yet, last year [...]
In yesterday's webinar, I presented the 7 steps to rank #1 in Google’s local results. Since I was limited to 1-hour I wasn't able to go into too much detail about the most important step, Step #7, which is how to track your return on investment (ROI) from SEO. So this article will serve as a follow [...]
When you dive into the world of search engine optimization (SEO), then it's easy to get overwhelmed very quickly. There are hundreds of different factors that play a role in Google's ranking algorithm, Google is constantly testing edits to the design and layout of the search results, and then there's all the algorithm updates you [...]