My wife Erin loves to golf and before she met me she was playing about every weekend during the season. I like to go a few times a year as well, but with our 2 year old we haven’t been on a course in a while.
At our current level of play birdie’s (shooting one under par) are hard to come by. :)
That’s because unless you’re playing a lot it’s hard to string together multiple good shots. And the only way you’re going to shoot a birdie is if your drive, approach and put are all solid.
It all starts with that first shot, the drive. On a par 3, all you really need to do is get the ball close to the hole so that you can just tap it in for the birdie. In fact, you can be a lowsy putter and still get a birdie on a par 3 if you have a good shot off the tee.
How does this relate to ranking your website in Google? You can think of setting up your website properly like teeing off on the golf course. If you shank your drive (have a poorly set up website), then there’s no way you’re going to have a good hole (rank high in Google).
On the flip side, if you can hit the ball close to the hole on your drive, then it’s not going to take as much effort to get that prized birdie every golfer dreams about. Let’s take a look at what it means to have your website set up properly. There are 4 criteria you need to meet.
Ease of Use
This may come as a surprise, but Google actually takes into account the usability of your website. Did you know that?
If your site is not easy to use, then you’re shooting yourself in the foot in terms of search engine optimization (SEO). This means you need to have intuitive navigation links and make it easy for your visitors to find the information they need. If you haven’t already, I recommend