Search engine optimization (SEO) can be very frustrating. Google's algorithm is complex so there is rarely just one thing you can do to get one of your webpages to rank #1. In fact, focusing too much on any one tactic or on any one of your webpages can be counterproductive. Just because you want to [...]
This may surprise you, but search engine optimization (SEO) is not a good investment for every business. As the owner of a digital marketing agency, it's not easy for me to admit that because we provide SEO services, but it's true. For some businesses, SEO is simply not a great option versus all of the [...]
There's no denying that search engine optimization (SEO) is complex, but the fundamentals are actually quite simple. In fact, when you get past all the smoke and mirrors, there are really just two core factors at play: On-page SEO Off-page SEO That's right, just two core factors. Once you understand this key concept, then SEO [...]
Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
I'm from Massachusetts so I grew up a fan of all the Boston professional sports teams. Yes, that includes the New England Patriots. And yes, that includes Tom Brady... If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. [...]
Over the years I've noticed businesses tend to approach search engine optimization (SEO) in one of the following two ways: It's an afterthought. In this case, the business tries to add SEO separately like grafting a new branch on to a fruit tree. It's at the core of their digital marketing. Rather than thinking SEO is a completely separate [...]
For the first time ever I got sucked into watching the Women's College World Series (WCWS) this year. It all started when I was feeding my 2-month old son, Emmett, on the couch and there was nothing to watch on TV. I settled for a softball game and was quickly hooked. I think part of [...]
In early May 2015, Google released yet another update to their algorithm that shook up the search results. This shouldn't come as a surprise considering how frequently Google is rolling out updates these days. This update in particular, named "The Quality Update," changed the way Google analyzes the quality of any given webpage's content. Unfortunately, Google [...]
After our live training last Thursday on The Complete SEO Audit, I have received several follow-up questions about one important area of SEO: Duplicate content. In this article, I'll review what we covered in the training and go into a little more detail so make sure your website isn't suffering in the search results due [...]
Last Friday night when both kids were asleep, including my wife, I was able to catch the tail end of the Washington Wizards versus Atlanta Hawks game. It was a true nail biter that ended when Paul Pierce shot a fade away 3-pointer that tied up the game. That's right, the game ended despite that shot because [...]