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Google’s Mobile Algorithm Update: What It Means for Local SEO

On April 21, 2015 Google is rolling out a big change to their search engine algorithm.  More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search [...]

How The New Google+ Local Carousel Will Impact Your Business

Have you seen the latest incarnation of Google+ Local search results?  If you search for a business in industries like hotels, dining, and nightlife then you'll see a new horizontal "carousel" of local businesses.  See the image below for an example of Indian restaurants near my apartment. Just when you got the hang of the [...]

Don’t Make Friends With Zombies!

Would you rather be friends with live people, dead people, or zombies? Pretty easy question to answer. But the funny thing is, people don't always make the right decision when it comes to their search engine optimization (SEO). What does this have to do with SEO?!? When you get a link from a page, you're [...]