Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]
Google Ads has unveiled its latest AI-powered feature, AI Max for Search Campaigns, presenting advertisers with a new way to optimize and scale their campaigns. This update was previewed in Google's official blog post, highlighting the tool's ability to harness generative AI for performance gains. This feature will be available in beta starting in late [...]
Google Ads just lifted a long-standing restriction, and the change could tilt the playing field in favor of big advertisers. In April 2025, Google announced that it will now allow double-serving ads, meaning advertisers can show more than one ad on the same search results page. For years, this was prohibited to promote fairness. Now, [...]
Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you're considering search engine advertising, then you need to answer this FAQ... Are My Customers Really Using [...]
Every year Google AdWords rolls out new features and functionality in an effort to make online advertising easier and more effective. Unfortunately that means businesses must vigilantly stay up to date with the latest AdWords features or they risk losing sales to more sophisticated competitors. That's why in this article I'm going to highlight some [...]
According to Google, businesses make an average of $2 from every $1 spent on AdWords. With numbers like that, there’s no doubt that starting an AdWords campaign could be game-changing for your business. But, AdWords can be complicated and overwhelming if you’re using it for the first time and unsuccessful campaigns can be expensive. Creating a [...]
Regardless of whether or not you have money to invest in ads, I strongly believe every business should go through the process of setting up a Google AdWords campaign. Even if you never turn on the ads, I guarantee you will improve your overall marketing. That's a bold claim and of course, there is one [...]
