What would you say is the #1 trait that all successful business owners have in common? Well, I’d say that successful business owners aren’t just the owners of their businesses. They’re also the marketers of their businesses. Too many business owners refuse to become marketers of their businesses because they just want to focus on [...]
Here are the 5 reasons why you should advertise your small business. 1. You'll Gain Control If you’re like most business owners, you rely on referrals for the majority of your new customers, clients and patients. Referrals are wonderful. But the problem is, they aren't very reliable or predictable! Same goes with organic Google rankings [...]
Done right, advertising can be one of the best investments you ever make in your small business. But for too many small business owners, advertising is a costly gamble. If you're not careful and systematic with your advertising, you can lose money and fail to attract any new customers, which is a double loss. As [...]
In this article, I’m going to share what I believe are the 7 of the biggest small business advertising mistakes. But first, I want to address what may be the biggest mistake of all: not advertising. Some business owners believe they don’t have to advertise because they already get all the business they need, usually [...]