pay per click

/Tag:pay per click

The “Keystone” of Successful AdWords Campaigns

Unless you've studied architecture or engineering, then you may not have heard of the word keystone.  A keystone is the final wedge-shaped piece at the very top of a stone arch.  Until this piece is correctly placed, the arch can not hold weight.  In other words, the arch would crumble and be worthless without the keystone. [...]

‘Million Dollar Listing’ Lessons to Improve Your Online Advertising

I have a confession to make.  My wife and I are hooked on the show, "Million Dollar Listing."  It's completely mindless, but I just love to see the inside of $4MM+ penthouses in New York City, and the three main characters (the realtors) are so over the top.  It's hilarious and if you haven't watched [...]

Double Google AdWords Profits With Only 20% Improvements

Image Source: betterwebsites.ca What would happen to your business if you could double your profits generated from Google AdWords advertising? Well, if you're not advertising in AdWords, then I admit that wouldn't have much of an effect. :) However, the tactics I'm about to share in this article are not specific to AdWords. [...]

Congruence = Secret To Google AdWords Success

Whether you're new to AdWords or a wily ol' veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For [...]

Top 5 Google AdWords Mistakes (And How to Avoid Them)

I’m a huge fan of advertising. We’ve used advertising to generate thousand of leads and millions in sales for our clients over the years. Advertising is our preferred method of marketing, because you have total control over it. When it’s working, you put the money in and you get customers back. Lots of people are [...]

Why You Should Advertise (Even If You Don’t Need To…)

Here are the 5 reasons why you should advertise your small business. 1. You'll Gain Control If you’re like most business owners, you rely on referrals for the majority of your new customers, clients and patients. Referrals are wonderful. But the problem is, they aren't very reliable or predictable! Same goes with organic Google rankings [...]

The Best Advertising Option for a Small Business?

Done right, advertising can be one of the best investments you ever make in your small business. But for too many small business owners, advertising is a costly gamble. If you're not careful and systematic with your advertising, you can lose money and fail to attract any new customers, which is a double loss. As [...]

How to Do Keyword Research for a PPC Campaign

Whenever I'm speaking with a potential client about an online marketing,  I almost always recommend they start out with pay per click (PPC) advertising. Why? Because it’s the fastest way to get your marketing message in front of a laser-targeted group of potential customers. (And I usually recommend starting with Google AdWords because it’s the [...]