I have an embarrassing confession. When I first starting advertising in Facebook Ads, I made a huge mistake. You see, I got started in 2006 advertising in Google AdWords and Yahoo and over time I'll admit I became a bit cocky. Then Facebook Ads launched in 2007 and I foolishly applied the same methodologies that [...]
When I started in 2006, the cost per click of many keywords was only $0.10 in Google Ads (aka AdWords) and Yahoo (aka Overture). Fast forward to today and it's nearly impossible to find keywords that cost less than $1 or $2 per click. In some more competitive industries, keywords can cost up to $10, [...]
Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google Ads, eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How do [...]
Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns. It's easy to ignore because there are no options to select the audience temperature as you're building your campaign. It's not quite as simple as choosing your age range and gender. Unfortunately, when you get this wrong, [...]
Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it. Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook, and you come [...]
Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most. The only problem with Facebook Ads is that they don't follow the adage, "If you build it, they [...]
Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it's done. However, most ads fall well short of that lofty, 2-pronged goal. They typically [...]
If you want to be successful with your Facebook Ad campaign, it’s critical that you take certain steps before its launch. Here are the three things you need to do before getting started with Facebook Ads. 1. Define Your Goal How can you tell if your Facebook Ad campaign was successful? Unless you have [...]
All successful Facebook ad campaigns have 4 ingredients in common. Can you guess what they are? Before reading any further, take a minute to write down your answers (try to resist the urge to scroll down!). I'll get to the answer in a minute, but first there are a couple key concepts to address so [...]
