facebook ads

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2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

4 Tips for Creating Facebook Ads that Work

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it. Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook, and you come [...]

5 Facebook Advertising Mistakes to Avoid

Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most. The only problem with Facebook Ads is that they don't follow the adage, "If you build it, they [...]

By | March 15th, 2018|Categories: Pay Per Click Advertising|Tags: |

How to Create Facebook Ads That People Love (& Also Generate Sales)

The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it's done. However, most ads fall well short of that lofty, 2-pronged goal.  They typically [...]

3 Things to Do Before Getting Started with Facebook Ads

If you want to be successful with your Facebook Ad campaign, it’s critical that you take certain steps before its launch. Here are the three things you need to do before getting started with Facebook Ads.   1. Define Your Goal How can you tell if your Facebook Ad campaign was successful? Unless you have [...]

The 4 Ingredients of a Successful Facebook Ad Campaign

All successful Facebook ad campaigns have 4 ingredients in common. Can you guess what they are? Before reading any further, take a minute to write down your answers (try to resist the urge to scroll down!). I'll get to the answer in a minute, but first there are a couple key concepts to address so [...]

Facebook Ads 101: The 11 Types of Ads & When To Use Them

Facebook advertising sounds pretty simple at first, but when you start to create a new campaign you’re immediately asked to pick from one of the 11 different types of ads available. Woah! 11 different types of ads is overwhelming even for experienced advertisers!  If you’re just getting started, then facing the decision to pick the [...]