As a kid who grew up watching James Bond, I thought the Swiss Army Knife was one of the coolest things my dad ever bought me. The one I have (and still use to this day) includes a couple of knives, a pair of scissors, 3 screw drivers, a bottle opener, a can opener, tweezers, a toothpick, [...]
This is the 4th and final article in our 4-part Retargeting Advertising series. In case you missed the first 3, here’s a quick recap: Part 1 was a Beginner’s Guide to Retargeting Part 2 was an introduction to Display Retargeting Part 3 was an introduction to Retargeting using Search Ads (aka RLSA) Now, in part [...]
In the 3rd article of our 4-part Retargeting Advertising series, I’m going to cover one of the lesser known retargeting tactics, Retargeting with Search ads. Most people are at least familiar with Display Retargeting, but did you know you can also retarget prospects using Search ads in Google.com? It’s true, and if you’re already advertising [...]