A whopping 200 million small businesses use Facebook to connect with people. They don't use it because it fails them. They use it because it's proven to deliver an ROI. Have you ever wondered what other businesses are doing that you may not be doing? If you're not seeing an ROI or enough of one, [...]
One of my favorite commercials (yes, I have favorite commercials) is for the Banjo Minnow. If you like to fish, then you've probably seen this lure in stores. I liked that commercial so much that my dad eventually went out and bought the kit for me. When you watch the commercial, you'll hear reference [...]
For many small business owners, the idea of using social media can be overwhelming. Some tell us they feel that it's a waste of time and that they don't need to use social media. They believe only bigger brands benefit from it. This is simply untrue. It's actually quite the opposite. Others recognize the importance [...]
In case you haven't noticed, social media is not just a fad... It's also not just for teeny boppers. That means that it provides a valuable opportunity for your small business to reach a broader audience and market your products or services. Even if you already know this, you still might be struggling to answer this question... [...]
One of the most common questions we receive is whether a business should use Facebook, Instagram, or both for their marketing. Despite the fact that Facebook and Instagram are owned by the same entity, and are both hugely popular social platforms, they have distinct differences. In this post, I'll break down the key differences between [...]
Success with social media marketing hinges on your decision about which network(s) to focus on. Choose the wrong network and you could end up wasting your valuable time and resources with little to no gain. Choose too many networks and you'll spread yourself and your team too thin to be effective. The solution is simple [...]
Facebook is the most popular social network in the world with 1.8 billion monthly active users that cover almost every demographic out there. Therefore, your target audience probably uses it, so it's important to take advantage of it when marketing your business. Creating content for social media can be quite overwhelming when you're already publishing [...]
This blog article is a guest post from Kori Hill Wallace from AddThis. A New York Times article about the practice of paying for Twitter followers recently caused a news feed frenzy. The exposé not only included figures for what it costs to increase your following, but also name dropped some of the more famous [...]
When it comes to marketing for small businesses, almost everyone is asking themselves the same question, “How do I get my audience to see my products or services?” In the 2018 small business landscape, this has never been easier. The eyes of the world are affixed on social media platforms, which creates opportunities to connect [...]
So, your business has a Facebook page - now what? Social media marketing is great for connecting with customers and reaching new audiences, and no platform is more widely used than Facebook. Roughly 68 percent of American adults have Facebook accounts, according to a Pew Research Center survey from 2016. By comparison, the second-most popular [...]
