When it comes to marketing for small businesses, almost everyone is asking themselves the same question, “How do I get my audience to see my products or services?” In the 2018 small business landscape, this has never been easier. The eyes of the world are affixed on social media platforms, which creates opportunities to connect [...]
When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet. I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords. Facebook didn't have an ad network. And retargeting advertising didn't exist. Now, [...]
The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested. Read through to [...]
So, your business has a Facebook page - now what? Social media marketing is great for connecting with customers and reaching new audiences, and no platform is more widely used than Facebook. Roughly 68 percent of American adults have Facebook accounts, according to a Pew Research Center survey from 2016. By comparison, the second-most popular [...]
There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]
The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it's done. However, most ads fall well short of that lofty, 2-pronged goal. They typically [...]
If you want to be successful with your Facebook Ad campaign, it’s critical that you take certain steps before its launch. Here are the three things you need to do before getting started with Facebook Ads. 1. Define Your Goal How can you tell if your Facebook Ad campaign was successful? Unless you have [...]
1,230,000,000. That's how many active daily users are on Facebook. Digital marketing has drastically changed over the last decade. Ten years ago, Facebook had just switched from being a platform reserved for college students to a platform that everyone could access. The profile pages looked completely different and "Newsfeeds" and "Timelines" didn't exist. Fast-forward to today. [...]
This is a guest post by Deborah Sweeney, the CEO of MyCorporation.com. It’s fairly likely that you kicked off 2017 with a slew of social media resolutions for your brand, each one bigger and better than the next. But, what if I told you to scrap those resolutions for quarterly goals and reexaminations instead? Even with [...]
Marketing your business online in this day and age is a no-brainer. An estimated 205 million Americans shopped online in 2015, an increase of more than 30 million people over the previous five years. However, don't expect to tap into this huge marketing opportunity by just starting a Twitter or Facebook account... Writing a blog [...]
