/Elliot Allan

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So far Elliot Allan has created 21 blog entries.

Why Local SEO Might Be the Best Investment You Ever Make

Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone makes good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: In-store [...]

By | September 6th, 2018|Categories: SEO|Tags: , |

How to Make Sure You’re Creating High Quality Pages for Your Website

High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In [...]

By | June 13th, 2018|Categories: Content Marketing, Copywriting, SEO|

How To Use Content Marketing to Improve Your SEO Results

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]

By | January 11th, 2018|Categories: Content Marketing|Tags: , |

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

What You Need to Know About Google Quality Score

Whether you use Google AdWords all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By | December 16th, 2017|Categories: Pay Per Click Advertising|Tags: |

The Mechanics of Google AdWords Optimization

The duties and role of an AdWords specialist are very similar to that of a car mechanic. Yes, you heard that right. Your old trusty mechanic, with a rag in his back pocket, wrench in his hand and covered in oil from head to toe is pretty much exactly the same as the average AdWords [...]

By | December 7th, 2017|Categories: Pay Per Click Advertising|

Why Hosting a Thanksgiving Meal Is Like Preparing Your SEO Strategy

Ask anyone here at Main Street ROI what comes to mind when talking about November, and inevitably the answer will be “Thanksgiving!” While everyone has different Thanksgiving traditions be it watching the Macy's Parade or afternoon football, there's no question that the biggest focus is placed on the food. Thanksgiving dinner is most definitely the kickoff [...]

By | November 10th, 2017|Categories: SEO|

How to Use Google Analytics to Ensure Digital Marketing Success in 2018

It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]

By | October 28th, 2017|Categories: Tracking and Analytics|

The Latest with Google AdWords: October 2017

The AdWords landscape as we know it is an ever-changing playground. Google strives to provide a better experience for the user and a more robust, effective way for advertisers to target and engage with their audiences. Main Street ROI, as always, has you covered with a roundup of some of the latest news and updates over [...]

By | October 12th, 2017|Categories: Pay Per Click Advertising|

The New AdWords Interface – A Pick Of The Best Additional Features

The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, [...]

By | August 16th, 2017|Categories: Pay Per Click Advertising|Tags: , |