Elliot

About Elliot Allan

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So far Elliot Allan has created 21 blog entries.

What You Need to Know About Google Quality Score

Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per click (CPC) and ad [...]

By |January 23rd, 2023|Categories: Pay Per Click Advertising|Tags: |

How to Protect Your Website from Negative SEO: 6 Strategies

SEO is a competitive industry, and sometimes people cross the line. Is your website suddenly loading slowly or constantly crashing? Is your site getting visitors from all kinds of unusual referrers? Are you getting bombarded with bad online reviews? Has your site dropped several spots in the search rankings? If so, you might be a [...]

By |January 24th, 2022|Categories: Search Engine Optimization, SEO|Tags: , , |

Why Local SEO Might Be the Best Investment You Ever Make

Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone gives a good reason for undertaking local search optimization. The entire consumer industry has undertaken a big shift in this digital age: [...]

By |August 12th, 2021|Categories: SEO|Tags: , |

5 Google Ads Tips to Start Seeing Results Right Now

Getting started with Google Ads is easy, and blowing through an advertising budget is even easier -- but are you getting the results you want? Many small business owners plunge into Google's PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling [...]

The Dos and Don’ts of SEO: 5 Tips for Your Small Business

Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques that worked years ago are now obsolete. In today's article, I'll fill you in on some essential Do’s and Don’ts in the world of SEO today. [...]

By |May 16th, 2021|Categories: SEO|Tags: , |

5 Ways To Ensure Maximum Visibility in Google Search

Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I'll go over some essential optimization techniques [...]

5 Tips to Avoid an SEO Penalty from Google

On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives, as a result, can be difficult to recover from. In this article, we're going to [...]

By |May 14th, 2020|Categories: SEO|Tags: , , |

5 Ways To Utilize Google Analytics To Increase Your Conversion Rate

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]

User Experience Design: How it Can Help to Increase Traffic & Conversions on Your Website

The user journey and experience of using a website or application should always be as pleasant as possible for the user; from start to finish, from entry point to purchase; both simple and intuitive. In this blog post, I'll discuss the impact that a quality user experience design (UXD) has on search engine optimization (SEO) and [...]

How to Make Sure You’re Creating High Quality Pages for Your Website

High-quality content is crucial for a successful website. We’ve all heard the phrase coined by Google “content is king,” which is true to a certain degree, but what defines quality? And, how can you ensure you’re creating pages that provide value to your audience as well as getting the green light from search engine giants? In [...]

By |June 13th, 2018|Categories: Content Marketing, Copywriting, SEO|
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