This is a guest post by Summer Gould of Eye/Comm Inc. For several years now, some marketers have claimed that direct mail is dead and digital is the best place to invest their marketing dollars. It seems that direct mail, since it has been around for a very long time, has fallen out of favor [...]
Is 2016 the year email marketing finally dies? There have been rumors that email marketing is dead or at least dying for quite some time now. What do you think? Is it worth investing time and energy into email marketing, or will the oldest digital marketing tactic follow the Yellow Pages to near extinction? My [...]
At any given point in time your business is likely suffering from starvation or indigestion. If your marketing is not generating any website traffic, leads and sales, then you're obviously starving. Just like we need a steady supply of food to stay alive, a business will not last too long without website traffic and [...]
One of the biggest complaints I hear from businesses using digital marketing is that they're getting low quality leads. I actually hear much more colorful descriptions, but we'll use "low quality" for the purposes of this article. :) In other words, the leads they're getting are not converting to sales. When this happens, then the first [...]
Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B [...]
If you're looking for ideas to generate more leads from your website, then you've come to the right place. In this article, I'll walk through 7 tactics that nearly every business can use that will convert your website from a passive brochure into a 24/7 lead generating machine. Before we get into the tactics, it's important [...]
I'm not a writer by any stretch of the imagination. In fact, one of the main reasons I studied engineering in college was because there were no writing assignments. And on the rare occasion I did have to write a paper for school I would always double space with Courier New font. :) Yet, last year [...]
Obviously I think online marketing is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing. Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]
What's the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you're investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]
Yesterday, I presented How to Create All of Your Marketing Content in Just Minutes per Month. In case you missed it, I'm going to highlight one of the most important points in this blog post. About halfway in to my presentation, I explained the 4 different ways you can use an article to improve your [...]
