pay per click tracking

Google Ads Checklist: 9 Key PPC Search Campaign Settings

I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I've decided to share our Google Ads Checklist because I think you'll benefit from it when setting up a new campaign. If you're about to launch a new Google Ads PPC search campaign, then there are 9 key settings [...]

By Phil Frost|September 28th, 2019|Categories: Lead Generation, Pay Per Click Advertising, Tracking and Analytics|Tags: adwords budget, adwords settings, conversion tracking, keyword match type, pay per click tracking, ppc|

How to Track Online Advertising ROI for Offline Sales

If you're advertising online and some or all of your sales come from phone calls or in person meetings, then you probably know it's not easy to calculate your return on investment (ROI) from your ad spend. This is a critical issue because if you can't track the sales back to the ads and keywords [...]