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21 Questions To Assess Your Online Marketing System
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21 Questions To Assess Your Online Marketing System
Email Marketing, Lead Generation, Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy, Tracking and Analytics

21 Questions To Assess Your Online Marketing System

As we start the New Year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for the coming year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go [...]

By Phil Frost|December 30th, 2022|Categories: Email Marketing, Lead Generation, Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy, Tracking and Analytics|Tags: customer lifecycle, email follow-up, lead capture, referrals, sales optimization, upsells|

How to Increase Your Profits – and Scale Up Your Marketing

If you really want to scale up your marketing, then it’s critical to know how much you can afford to pay to get a customer. The more you can pay to acquire a customer profitably (or at break-even), the faster you can grow your business. Let me illustrate with an example… Let’s imagine your average [...]

By Pete Kennedy|August 14th, 2011|Categories: Email Marketing|Tags: email marketing, groupon, pricing strategy, print newsletters, small business, upsells|