Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]
Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good job of spelling out what types of businesses would benefit from search ads. Nor are they particularly forthright about what to expect with different-sized budgets. The whole Google Ads platform is designed with advertising [...]
Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, it's also notoriously difficult to navigate and relies heavily on the proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's a good idea [...]
SEO has always been a moving target. Search engines are constantly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online. For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy [...]
For many local businesses, deciding which marketing or advertising channels to invest in is difficult. The decline of local publishing has fractured local audiences, rendering traditional methods much less effective. Subsequently, search engines are now the way most people seek and discover local businesses. Google and other search engines have done a good job of [...]
It’s been a busy few months in the enigmatic and glamorous world of Google search engine algorithm updates. Google has quietly announced or released a number of new patches in the past few months and now the entire SEO world has been looking for the effects of the updates. Keeping in mind that the nature [...]
SEO is competitive because search engines are always seeking to deliver the best possible results for each query. Your site's structure, content and link profile are constantly being evaluated and compared to your peers in order for Google to ensure the most relevant content appears. For example, if you're a dentist in Rutland, Vermont, Google will constantly be comparing your [...]
Blogging remains a smart, affordable and manageable SEO strengthening strategy for small businesses. Smart, because a continuous flow of keyword focused content shows Google that your site is active and growing. Affordable, because written content is currently the most affordable content to purchase or create. Manageable, because this content should show off your small businesses expertise. In [...]
The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested. Read through to [...]
Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series. Once a month, we bring you digital marketing experts to share actionable advice, illuminating case studies, tips, and tricks to help you develop insight and skills around different aspects of marketing. Last month, we had the pleasure of hearing from Beth [...]
