tracking

/Tag:tracking

How to Track SEO Results Using Google Analytics

If you want to see how your SEO campaign is performing, where is the most obvious place to look? Google.com right?  Just search for some of your target keyword phrases to see how high you’re ranking.  Sounds simple enough. But that is actually the least accurate method to check your SEO results for two important [...]

9 Ways to Measure Digital Marketing Success

A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog -- both help increase profits in the [...]

By | September 19th, 2018|Categories: Tracking and Analytics|Tags: , |

5 Ways to Track the Success of Your Digital Marketing

It’s incredibly important to have a strong marketing strategy. It is equally important to be able to track your marketing plan to maximize your results. Marketing tracking is a vital piece of the puzzle, and while it might not be as “fun” as some of the more creative planning and execution stages of your strategy, [...]

By | February 15th, 2018|Categories: Tracking and Analytics|Tags: , |

Google Analytics Audit: 10 Steps to Check Your Account is Setup Correctly

Google Analytics is extremely powerful and is an essential piece of every company's digital strategy. Yet, in typical Google style, it's also notoriously difficult to navigate and relies heavily on proper setup in order to deliver the data that small businesses find valuable. Before you even begin setting up or reviewing your Google Analytics, it's [...]

By | December 26th, 2017|Categories: Tracking and Analytics|Tags: , |

Google Analytics 101: 5 Steps to Set Up Your Account

What do you really know about how visitors interact with your website? If you're not using Google Analytics, then your answer is probably "not much." Even if you have clickthrough and conversion data from AdWords or another advertising platform, you need Analytics to gain meaningful insights such as who visits your website, what they do when they get [...]

By | March 16th, 2017|Categories: Tracking and Analytics|Tags: , |

The 6 Most Important Google Analytics Reports for Your Small Business

As a small business owner, you probably know that you need to use Google Analytics to figure out if your website is succeeding at attracting and engaging visitors. You’ve heard about Google Analytics at conferences, networking meetings, and marketing workshops for businesses like yours. You probably signed up for Google Analytics and embedded its code [...]

By | February 23rd, 2017|Categories: Tracking and Analytics|Tags: , |

How to Set Up Your Digital Marketing Dashboard Using Google Analytics

If you don't have the time or inclination to dig into your marketing data and reports, then you're going to love this... I'm going to show you how to use just one report (I call it your "digital marketing dashboard") to get a bird's eye view of the performance across all your marketing channels.  That's [...]

3 Steps to Improve Your Digital Marketing Return On Investment (ROI)

I recently received the following question, "What are the steps to improve my marketing return on investment?" Like most general marketing questions like this, there is no one-size-fits-all answer.  The steps for your business may not be the same for my business, and vice versa.  It all depends on your current situation. So the bad news here is [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, AdWords, Facebook ads, Twitter ads, email marketing, content marketing, video marketing, mobile... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to [...]

What’s a Good Conversion Rate?

Every time I present on website tracking and analytics, I inevitably get this question: "What's a good conversion rate?" That's because I talk a lot about tracking conversion rates from visitor to lead and from lead to sale.  Those conversion rates are absolutely critical to track and try to improve for every marketing campaign. But [...]