We're already a few weeks into the year, and it's time to buckle down and create your marketing plan for 2022 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception about [...]
I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
For the more casual baseball fan like me, October is the month that you start to really pay attention to your favorite team. It's amazing when you think about how the season is about 6 months long, but many fans only tune in for the last 1-2 months. We tell ourselves those other games don't [...]
Obviously I think online marketing is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing. Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]
