online marketing plan

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

4 Steps to Create Your Digital Marketing Plan for 2022

We're already a few weeks into the year, and it's time to buckle down and create your marketing plan for 2022 if you haven’t already.  If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception about [...]

3 Ways Online Marketing Can Boost Your Offline Marketing ROI

Obviously I think online marketing  is great, but I also realize that many businesses do not (and should not) rely 100% on online marketing.  Other traditional "offline" marketing tactics like direct mail, telemarketing, print ads, TV, radio, conferences, etc. can also be very profitable methods to drive sales. And if you're already getting results from your offline marketing, then I have some great news. [...]

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