Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I'm going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales, or if you own a [...]
The user journey and experience of using a website or application should always be as pleasant as possible for the user; from start to finish, from entry point to purchase; both simple and intuitive. In this blog post, I'll discuss the impact that a quality user experience design (UXD) has on search engine optimization (SEO) and [...]
Since August, we've been partnering with leaders in the digital marketing world to offer free webinars to our audiences as part of our Master Your Marketing series. In this series, marketing professionals are bringing insider tricks, stories and case studies designed to help you master different aspects of digital marketing and advertising. Our third webinar in [...]
Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to "enable dynamic search ads for this campaign" and then you can set up an ad group with the group [...]
Your website has just one job: to sell. Sounds simple, but there's a catch. Not every visitor to your website is ready to buy. In fact, the vast majority of your website visitors are not ready. Think about that for a minute... Let's say you're a salesman and you have 100 people in a room interested in your [...]
What does your conversion funnel look like? Whenever I ask this question, I usually get two different responses. The first is, "I don't have an conversion funnel." And the second response is, "I'm not sure what it looks like, I haven't thought about it in a long time." Here's the thing, every business has a conversion [...]
If you're using Google AdWords search ads without RLSA, then you're missing out on a big opportunity to improve your advertising performance. What Is RLSA? RLSA is simply an acronym for Retargeting Lists for Search Ads. It's Google's fancy terminology for retargeting in the search network. In case that didn't make sense, let's take a [...]
Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]
Launching a Google AdWords campaign is a lot like babysitting a toddler... They both require constant vigilance and often advice from experts to keep the child (or campaign) happy and healthy. If you're already "babysitting" a campaign, or just about to, then you'll want to avoid the 4 common mistakes in this article. This will ensure all that [...]
Last Friday I walked through 3 reasons why your website may not be converting visitors into leads and sales. The first question you must answer is, "Are you talking to the wrong people?" In other words, are your ideal prospects visiting your website each month or is a big segment of your website traffic not [...]
