Wondering why your website isn’t showing up on Google? It could be because of black hat SEO. Black hat SEO is the unethical side of search engine optimization. It’s any set of techniques that are used in place of a user’s experience and their trust in search engines. Black hat SEO strategies are used to [...]
You've likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions. The catch is that not every searcher uses the same keywords to find information on the Internet. Some [...]
Social media is a crowded space with a lot of options, yet the marketing potential for social media extends beyond simply posting and watching the interactions pour in. There are numerous ways to invest in social media marketing, but not all will produce the type of return on investment (ROI) you’re looking for as a [...]
Keyword research is one of the most important steps in crafting a successful SEO strategy. The right keywords will help your website rank higher in search results. In addition to developing a content marketing strategy and creating the content, SEO keyword selection is one of the most necessary components of any practical digital marketing plan. [...]
What is a bounce rate? It’s the percentage of website visitors who visit only one page on your site and then leave. Your website bounce rate shows how effective–or ineffective–your site is at keeping visitors engaged. If your website has a high bounce rate, it means visitors aren’t finding what they need or want, and [...]
Small businesses have a lot of challenges to overcome as they grow. The recent COVID-19 pandemic made it even more difficult for business owners, and small businesses that hadn’t invested in digital marketing quickly noticed how essential it is. Content marketing is one of the most effective ways to market your brand and products in [...]
Having the right content strategy is essential for people to see your site as an authority in your niche. Unfortunately, that alone isn’t enough. To rank your website on page one of Google, you need to optimize your content. No one can guarantee page one rankings, but it’s much easier with proper strategies. That means [...]
When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why [...]
You've learned the basics of do-it-yourself SEO, written content for five of your keywords, and published those blog posts to generate sweet, sweet traffic for your website. You check the search results after a few days… and panic sets in. Your competitors are already on page one, but your content hasn’t shown up. Hundreds of [...]
Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to [...]
