About Brad Johnson

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So far Brad Johnson has created 24 blog entries.

The Beginner’s Guide to Internal Linking for SEO

Internal linking for SEO is one of the most important steps towards increasing your search results visibility. Regularly engaging in more internal linking on your site improves your site’s topical relevance and enhances the experience for your readers, too.  This blog post offers a detailed look into what internal linking is, why it’s important, how [...]

By |March 16th, 2023|Categories: Search Engine Optimization, SEO|

What Is Black Hat SEO? How to Identify and Avoid It

Wondering why your website isn’t showing up on Google? It could be because of black hat SEO. Black hat SEO is the unethical side of search engine optimization. It’s any set of techniques that are used in place of a user’s experience and their trust in search engines. Black hat SEO strategies are used to [...]

By |September 2nd, 2022|Categories: SEO|

What Are Long-Tail Keywords: How to Find Them and Use Them for SEO

You've likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions.  The catch is that not every searcher uses the same keywords to find information on the Internet. Some [...]

By |August 29th, 2022|Categories: Content Marketing, SEO|

Pros and Cons of Investing in Social Media Marketing

Social media is a crowded space with a lot of options, yet the marketing potential for social media extends beyond simply posting and watching the interactions pour in. There are numerous ways to invest in social media marketing, but not all will produce the type of return on investment (ROI) you’re looking for as a [...]

SEO Keyword Selection: How to Choose the Best Keywords for SEO

‍Keyword research is one of the most important steps in crafting a successful SEO strategy. The right keywords will help your website rank higher in search results.  In addition to developing a content marketing strategy and creating the content, SEO keyword selection is one of the most necessary components of any practical digital marketing plan. [...]

By |August 22nd, 2022|Categories: SEO|

What is a Good Bounce Rate? How to Improve Engagement Rate

What is a bounce rate? It’s the percentage of website visitors who visit only one page on your site and then leave. Your website bounce rate shows how effective–or ineffective–your site is at keeping visitors engaged. If your website has a high bounce rate, it means visitors aren’t finding what they need or want, and [...]

A Beginner’s Guide to Content Marketing for Small Businesses

Small businesses have a lot of challenges to overcome as they grow. The recent COVID-19 pandemic made it even more difficult for business owners, and small businesses that hadn’t invested in digital marketing quickly noticed how essential it is. Content marketing is one of the most effective ways to market your brand and products in [...]

By |August 11th, 2022|Categories: Search Engine Optimization, SEO|

What Is an H1 Tag? How to Find H1 Tags and Optimize Them

Having the right content strategy is essential for people to see your site as an authority in your niche. Unfortunately, that alone isn’t enough. To rank your website on page one of Google, you need to optimize your content. No one can guarantee page one rankings, but it’s much easier with proper strategies. That means [...]

By |July 23rd, 2022|Categories: Search Engine Optimization, SEO|

How Changing URLs and Domains Hurts SEO: Proceed with Caution!

When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why [...]

By |July 22nd, 2022|Categories: Search Engine Optimization, SEO|

How to Find Low-Competition Keywords for Your SEO Campaigns

You've learned the basics of do-it-yourself SEO, written content for five of your keywords, and published those blog posts to generate sweet, sweet traffic for your website. You check the search results after a few days… and panic sets in. Your competitors are already on page one, but your content hasn’t shown up. Hundreds of [...]

By |July 2nd, 2022|Categories: SEO|
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