BradJohnson

About Brad Johnson

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So far Brad Johnson has created 9 blog entries.

How to Conduct an SEO Content Audit

Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]

SEO-Friendly Website Structure: 6 Simple Steps to Make One

Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and [...]

By |May 31st, 2023|Categories: Search Engine Optimization, SEO|

How Long Does SEO Take to Work?

When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business. While SEO can be highly effective, it’s not the quickest marketing strategy. As a small business owner, you may be [...]

By |May 18th, 2023|Categories: Search Engine Optimization, SEO|

The Beginner’s Guide to Internal Linking for SEO

Internal linking for SEO is one of the most important steps towards increasing your search results visibility. Regularly engaging in more internal linking on your site improves your site’s topical relevance and enhances the experience for your readers, too.  This blog post offers a detailed look into what internal linking is, why it’s important, how [...]

By |March 16th, 2023|Categories: Search Engine Optimization, SEO|

What Is Black Hat SEO? How to Identify and Avoid It

Wondering why your website isn’t showing up on Google? It could be because of black hat SEO. Black hat SEO is the unethical side of search engine optimization. It’s any set of techniques that are used in place of a user’s experience and their trust in search engines. Black hat SEO strategies are used to [...]

By |September 2nd, 2022|Categories: SEO|

SEO Keyword Selection: How to Choose the Best Keywords for SEO

‍Keyword research is one of the most important steps in crafting a successful SEO strategy. The right keywords will help your website rank higher in search results.  In addition to developing a content marketing strategy and creating the content, SEO keyword selection is one of the most necessary components of any practical digital marketing plan. [...]

By |August 22nd, 2022|Categories: SEO|

What is a Good Bounce Rate? How to Improve Engagement Rate

What is a bounce rate? It’s the percentage of website visitors who visit only one page on your site and then leave. Your website bounce rate shows how effective–or ineffective–your site is at keeping visitors engaged. If your website has a high bounce rate, it means visitors aren’t finding what they need or want, and [...]

What Is an H1 Tag? How to Find H1 Tags and Optimize Them

Having the right content strategy is essential for people to see your site as an authority in your niche. Unfortunately, that alone isn’t enough. To rank your website on page one of Google, you need to optimize your content. No one can guarantee page one rankings, but it’s much easier with proper strategies. That means [...]

By |July 23rd, 2022|Categories: Search Engine Optimization, SEO|

What are Featured Snippets and How Can You Appear In Them?

The world of SEO is full of interesting trends and opportunities to apply to your website. If you’ve been looking for different strategies to increase your traffic and content’s clickthrough rate, chances are you’ve heard of featured snippets.  Google–being the dominant search engine–is always looking for ways to make its search engine results pages (SERPs) [...]

By |May 31st, 2022|Categories: Search Engine Optimization, SEO|
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