You've learned the basics of do-it-yourself SEO, written content for five of your keywords, and published those blog posts to generate sweet, sweet traffic for your website. You check the search results after a few days… and panic sets in. Your competitors are already on page one, but your content hasn’t shown up. Hundreds of [...]
Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to [...]
Search engine optimization, or SEO, is the process of increasing the visibility of a website in search engines like Google, Bing, and DuckDuckGo. The key to successful SEO is making it easy for your target audience to find your business when they search online. As a small business owner, you're likely looking for ways to [...]
When you think of social media marketing, you may associate it with a big investment of time and money. Hundreds of small business owners ask themselves, “Is social media worth it?” Social media marketing can be enormously effective in reaching potential customers, but you need to know how to use it. Social media marketing that [...]
When it comes to marketing your business, there are numerous reasons to move your efforts to the Internet. Among these reasons are higher return on investment (ROI), beating your competition, tracking your efforts more closely, prioritizing your ideal audience, and converting prospects to buyers more easily. Regardless of your niche, you will benefit from moving [...]
Getting the most out of your website requires a diverse set of marketing skills. Generating traffic and warm leads is crucial, but your website experience won’t be optimal until it’s technically up to par. A technical SEO audit is the puzzle piece you’ve been looking for. During a technical audit you check all the aspects [...]
In today’s competitive online market, it’s essential to have a search-friendly website in order to achieve higher rankings and increased traffic to your business. While numerous factors influence a website’s search-friendliness, one of the most noticeable examples is how a website’s SEO differs from that of its competitors. A competitor SEO analysis is a detailed [...]
Have you heard the phrases “schema markup” and “structured data” and wondered what exactly they mean, and what impact they have on search engine optimization? In this article, we’ll bring you up to speed... Here’s what we’ll be covering: What is structured data? What is schema markup?What’s the difference between the two? Why is schema markup important [...]
Google searching is the primary way that people find businesses on the Internet. In order to be found, your company’s website needs to show up on the first page of Google. 90% of all Google clicks never go beyond the first page. It’s frustrating when your site hasn’t ranked on page one yet, or isn’t [...]
The world of SEO is full of interesting trends and opportunities to apply to your website. If you’ve been looking for different strategies to increase your traffic and content’s clickthrough rate, chances are you’ve heard of featured snippets. Google–being the dominant search engine–is always looking for ways to make its search engine results pages (SERPs) [...]
