Marcie Hardy

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So far Marcie Hardy has created 40 blog entries.

November 2018 Digital Marketing News Roundup

There's a lot to be thankful for this November. Google has given us a lot of information over the past year to help us better serve our consumers online. Social media platforms have implemented many new features to make it easier to reach out to consumers personally. As we reflect on the past year of [...]

By | November 29th, 2018|Categories: Uncategorized|

October 2018 Digital Marketing News Roundup

October is almost over, and I'm glad to report that the digital marketing news this past month wasn't too scary. There's been some new features rolled out across Google Ads, Google My Business, and Facebook. These features seem to be setting the path for better user experiences in 2019. So, here we go - October's [...]

By | October 28th, 2018|Categories: Uncategorized|

September Digital Marketing News Roundup

What happened to September? It seems like yesterday we were all waving goodbye to summer, and now here we are -- the end of September. This past month, Google sent out a lot more mobile-first indexing announcements, and there's also been a good amount of social media news. YouTube launched vertical video ads, Twitter is giving more [...]

By | September 27th, 2018|Categories: Mobile, SEO, Social Media|Tags: |

5 Google Analytics FAQs to Explain Website User Behavior

It's time to dig a little deeper into Google Analytics. In our last FAQ post, I covered the basic information you can derive from the platform. Now, we're going to look into your site's users and what they are doing while on your site. What is the difference between users and sessions? When you look [...]

By | September 14th, 2018|Categories: Tracking and Analytics|Tags: |

The Lowdown on Local SEO in 2018

If you're a local business trying to market your products and services online, you need to know about local SEO. Research finds 60% of American adults use their mobile device to search for local products and services, and half of the consumers that perform a local search on their smartphone visit the store the same [...]

By | August 30th, 2018|Categories: SEO|Tags: |

Digital Marketing News Roundup: August 2018

Welcome to another edition of Main Street ROI's Digital marketing news roundup. Each month, we review the most important advancements in the digital marketing world. August brought us a Google algorithm update, Facebook tools devoted to improving the mental health of users, and a sneak peek of possible new rich snippets. Let's start with the [...]

By | August 30th, 2018|Categories: Strategy|Tags: |

2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

Top 5 Google AdWords Myths, Debunked

If you search for information on Google Ads online, you'll likely see many conflicting opinions. Some people will encourage everyone to use it because it has a great ROI, while others will say it's a waste of money. There will be articles about how people don't click on Google Ads, and then articles about how [...]

By | August 16th, 2018|Categories: Pay Per Click Advertising|

Should You Use Instagram or Facebook for Social Media Marketing?

One of the most common questions we receive is whether a business should use Facebook, Instagram, or both for their marketing. Despite the fact that Facebook and Instagram are owned by the same entity, and are both hugely popular social platforms, they have distinct differences. In this post, I'll break down the key differences between [...]

By | August 16th, 2018|Categories: Social Media|Tags: |

Top 4 FAQs About Setting Up Google Analytics

Do you ever wish you could see what your website users do when they are on your site? That way you can make changes to your website to better serve them? While I don't have a magic ball to give you that allows you to see your website's users, I do have a tool that [...]

By | August 9th, 2018|Categories: Tracking and Analytics|Tags: |