We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to [...]
There’s a lot of advice online about what to do if your Facebook Ads campaigns aren’t working out, but if you’re new to running ad campaigns for your small business, the real question might be: how do you know if your Facebook Ads aren’t working? There are some tell-tale signs that it’s time to make [...]
“Are Facebook Ads worth it?” We hear this question a lot from small business owners who aren’t sure if they should invest in advertising on Facebook, but even after all these years (and many controversies), the popularity of Facebook shows no sign of waning, making it a worthwhile platform for many businesses. In this article, [...]
Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
There are a lot of social media channels that have come and gone over the years, but somehow Facebook is still hanging on as the most-used platform and there’s no sign of that changing anytime soon. Even as teens flock to TikTok, their parents — i.e., the ones with the money to spend! — are [...]
