Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
Learn how to craft compelling Facebook ad copy to captivate your audience quickly. Discover tips like using captivating hooks, asking questions, and conducting market research to identify pain points that you can use to refine your messaging. You can also explore competitor strategies by using the Facebook Ads Library for inspiration. If you would like [...]
Learn essential tips for optimizing your Facebook ad placements in this video tutorial. Gain insights into choosing between Advantage Plus and manual placements, considering factors like your creative assets' format and the desired audience reach. You'll also learn how to tailor placements based on available content and audience targeting preferences to maximize your campaign's effectiveness. [...]
Learn how to configure your Meta Ads ad schedule based on your industry and sales approach. For e-commerce businesses, running ads 24/7 might be beneficial since customers can make purchases anytime. However, for industries with longer sales cycles requiring personal interaction, consider scheduling ads when potential leads are available to engage. Tailoring your ad schedule [...]
Learn how to effectively integrate Facebook ads into your marketing strategy! In this video, we explore various methods such as targeting your email list, leveraging special events, and utilizing Facebook Messenger ads to engage with your audience directly. With billions of users on Facebook, it's a powerful platform for businesses to reach their prospects. Watch [...]
Learn how to review your competitor's ads in Facebook in 2024. In this video snippet from a recent Facebook Ads webinar, Kelly covers the importance of understanding what your competitors are offering and how you can use a fantastic tool – the Facebook Ad Library – to gain valuable insights. Discover key metrics like social [...]
Ready to create your first Facebook Ad? In this video, we walk you through: Setting up a new ad campaign in Meta Ads Manager Choosing the right objective and campaign type Understanding Facebook's automated suggestions Customizing your ad targeting, including demographics, interests, and behaviors Selecting the best ad format and creative Budgeting and scheduling for [...]
If you're looking to increase your Facebook Ads reach and conversions, then you'll want to know about campaign objectives. In this video, Kelly talks about what campaign objectives options there are in Facebook Ads and what they can help you achieve. By the end, you'll have a better idea about which campaign objectives you should [...]
This video breaks down how to effectively determine your ad spend using Facebook's own estimator tool in Ads Manager. We discuss how you can input various campaign details to get estimates on reach, clicks, and even leads or sales. If you would like to get a comprehensive list of other simple but necessary Facebook ads [...]
Learn how to make the most of your advertising budget by tailoring your Facebook Ads campaign objectives to align with your business goals. We discuss the importance of brand awareness campaigns, how to utilize engagement objectives for better ad placement, and even touch on specialized objectives like app promotions and lead generation. If you would [...]
