Facebook Ads

We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to [...]

There are a lot of social media channels that have come and gone over the years, but somehow Facebook is still hanging on as the most-used platform and there’s no sign of that changing anytime soon. Even as teens flock to TikTok, their parents — i.e., the ones with the money to spend! — are [...]