Facebook Ads

How Do You Integrate Facebook Ads Into Your Marketing Strategy?

Learn how to effectively integrate Facebook ads into your marketing strategy! In this video, we explore various methods such as targeting your email list, leveraging special events, and utilizing Facebook Messenger ads to engage with your audience directly. With billions of users on Facebook, it's a powerful platform for businesses to reach their prospects. Watch [...]

By |February 17th, 2024|Categories: Facebook Ads|

How To Do Facebook Ads Competitor Research in 2024

Learn how to review your competitor's ads in Facebook in 2024. In this video snippet from a recent Facebook Ads webinar, Kelly covers the importance of understanding what your competitors are offering and how you can use a fantastic tool – the Facebook Ad Library – to gain valuable insights. Discover key metrics like social [...]

By |February 2nd, 2024|Categories: Facebook Ads|

How Do You Create a Facebook Ad?

Ready to create your first Facebook Ad? In this video, we walk you through: Setting up a new ad campaign in Meta Ads Manager Choosing the right objective and campaign type Understanding Facebook's automated suggestions Customizing your ad targeting, including demographics, interests, and behaviors Selecting the best ad format and creative Budgeting and scheduling for [...]

By |January 19th, 2024|Categories: Facebook Ads|

What Are the Different Campaign Objectives in Facebook Ads?

If you're looking to increase your Facebook Ads reach and conversions, then you'll want to know about campaign objectives. In this video, Kelly talks about what campaign objectives options there are in Facebook Ads and what they can help you achieve. By the end, you'll have a better idea about which campaign objectives you should [...]

By |December 29th, 2023|Categories: Facebook Ads|

What Should Your Facebook Ads Budget Be?

This video breaks down how to effectively determine your ad spend using Facebook's own estimator tool in Ads Manager. We discuss how you can input various campaign details to get estimates on reach, clicks, and even leads or sales. If you would like to get a comprehensive list of other simple but necessary Facebook ads [...]

By |December 1st, 2023|Categories: Facebook Ads|

Which Objective Should You Select for Your Facebook Ads Campaigns?

Learn how to make the most of your advertising budget by tailoring your Facebook Ads campaign objectives to align with your business goals. We discuss the importance of brand awareness campaigns, how to utilize engagement objectives for better ad placement, and even touch on specialized objectives like app promotions and lead generation. If you would [...]

By |October 25th, 2023|Categories: Facebook Ads|

How Many Headlines, Descriptions, & Images Should be in a Facebook Ads Campaign?

In order to create effective carousel and single image/video ads on Facebook, we generally recommend adding at least 4-5 headlines and 3-4 primary text descriptions. Using different creative will allow Facebook to test these assets against each other to determine which assets are actually working best. If you would like to get a comprehensive list [...]

By |October 5th, 2023|Categories: Facebook Ads|

How to Use the Creative Hub in Meta Business Manager for Ad Creation

Learn how to use Meta Creative Hub to gain more insight into your ad placements before you launch. In this video, we'll be reviewing how to use the Creative Hub to create ads across Facebook and Instagram, see previews of how your ads will look across each platform, and even enable ads to start running [...]

By |August 29th, 2023|Categories: Facebook Ads|

What Targeting Options Are Available in Facebook Ads?

Which targeting options are right for your Facebook ads? You can use custom audiences, remarketing audiences, and also target people based on location, age, gender (which is going away), detailed interests, and more. If you would like to get a comprehensive list of other simple but necessary Facebook ads optimizations, then sign up to receive [...]

By |August 18th, 2023|Categories: Facebook Ads|

5 Signs You Need to Overhaul Your Facebook Ads Campaign

There’s a lot of advice online about what to do if your Facebook Ads campaigns aren’t working out, but if you’re new to running ad campaigns for your small business, the real question might be: how do you know if your Facebook Ads aren’t working? There are some tell-tale signs that it’s time to make [...]

By |April 7th, 2023|Categories: Facebook Ads|
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