Watch our latest video and learn how to start promoting your new Facebook page! Learn how to create your first ad and boost posts to your local area.
Want More Social Media Tips?
Click here for more tips on how to improve your social media.
Want Our Expert Help?
Click here to get a custom Social Media quote.
Video Transcription
0:04
hi it’s Phil Frost from Main Street ROI
0:07
in today’s lesson our social media
0:09
analyst Abby is going to answer a
0:11
frequently Asked question about Facebook
0:13
business pages
0:14
the question is how do you grow your
0:16
audience when you’re just getting
0:18
started with Facebook
0:19
the fact is that every new business page
0:22
starts out with zero likes and zero
0:24
followers
0:25
so what’s the best way to start
0:27
promoting your page
0:29
well Abby is going to answer that
0:30
question right now
0:32
hi everyone today I’m going to be
0:33
sharing a quick social media tip with
0:35
you on how to grow your Facebook
0:37
audience so we’re going to be going over
0:39
how to promote your Facebook page
0:42
this is really great for a business who
0:44
is just starting out doesn’t have that
0:46
many followers on Facebook but it’s also
0:48
great for anyone who’s just looking to
0:50
increase their number of followers so
0:51
what you’re going to do is log into your
0:53
business Facebook page and it should
0:54
bring you to a page similar to this
0:57
um and all you’re going to do is click
0:59
this create add button right here
1:01
and it’ll pop open this goal section
1:05
with different kind of ads that you
1:07
could create and we’re going to be
1:08
focusing on promoting your page
1:14
so once it opens up this window you’ll
1:17
see that you can do everything in this
1:19
tab right here from the ad creative to
1:21
setting your budget to create a new
1:22
audience you’ll do it all right here
1:26
so Facebook will automatically populate
1:28
an ad kind of based off of your about
1:30
section on your business page but you
1:32
can you can tweak it from here you can
1:34
change the photo from here or you can go
1:36
ahead and use a post that you’ve already
1:37
posted for your business
1:39
so I’m going to do that for the sake of
1:41
this example
1:42
the nice thing about it is I can come in
1:44
here and I can edit the copy in this box
1:47
still before setting the promotion live
1:49
so I can add a call to action I can kind
1:51
of tweak it however I want
1:53
and you’ll see over here on the right
1:54
hand side it shows you exactly what
1:56
other people will see once your
1:57
promotion is live and on the bottom down
1:59
here it’ll have your page name and a
2:02
button for people to directly like your
2:03
page
2:05
so after you’ve got your ad creative set
2:07
and that’s good to go you’re going to go
2:09
down here if you have a special ad
2:11
category you can turn that on now if it
2:12
pertains to any of these issues
2:14
and then after that you’ll set your
2:17
audience so there’s a couple different
2:18
options for audiences you can get super
2:20
customizable which is great
2:23
um the advantage audience you can set a
2:25
location as well as age and different
2:27
interests
2:29
you can choose people through targeting
2:31
you can choose someone through in your
2:34
local area to promote your page to and
2:36
kind of set a range there
2:38
whatever audience
2:40
is best for your business this it’ll get
2:43
it out to those people
2:45
after you set your audience you’ll come
2:48
down here to the duration and you can
2:51
start it you can start it right away you
2:53
can choose it to start on a different
2:54
date you can run this ad continuously
2:58
um you’ll choose how many days you want
3:00
it to run so this is where you’re going
3:02
to customize how long you want it to run
3:05
it is set up for a daily budget so it’s
3:08
automatically gonna usually set everyone
3:11
up with a budget of five dollars a day
3:12
there is a minimum budget that you have
3:15
to spend one dollar a day usually
3:17
anywhere from two to five is a good
3:18
range to get you started with your
3:21
promotion
3:23
and it is beneficial to kind of have
3:25
these run for longer
3:27
to get more results so if you want to do
3:29
it for a month that’s great if you only
3:30
have the budget to do it for a week you
3:32
still will get a lot of followers as you
3:34
can see with this right here with a
3:36
budget of five dollars a day for five
3:38
days this is projecting us to get
3:40
anywhere from 19 to 58 page like so
3:43
we’re still gaining followers even if
3:45
we’re not using a huge budget
3:47
once that’s set you can choose your
3:49
payment method and hit promote now and
3:51
you’re good to go it’s super easy and
3:54
again this is a great way to just gain
3:57
followers for your Facebook page so more
3:59
people are seeing your posts and it’s
4:01
going to just boost your audience
