Social Media

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May 2018 Digital Marketing News Roundup

The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]

How to Make the Most of Your Website Content on Facebook

Facebook is the most popular social network in the world with 1.8 billion monthly active users that cover almost every demographic out there. Therefore, your target audience probably uses it, so it's important to take advantage of it when marketing your business. Creating content for social media can be quite overwhelming when you're already publishing [...]

7 Ways to Grow Your Followers on Twitter Without Paying for Them

This blog article is a guest post from Kori Hill Wallace from AddThis.   A New York Times article about the practice of paying for Twitter followers recently caused a news feed frenzy. The exposé not only included figures for what it costs to increase your following, but also name dropped some of the more famous [...]

3 Ways Social Media Can Boost Your SEO

Social media marketing without a doubt impacts search engine optimization (SEO). I'll explain more in a minute, but first, let me clear up a huge misconception and hopefully same you some time in a worthless debate... Does Google's Algorithm Use Social Signals? My answer to this question is simple.  It doesn't matter! It does not [...]

5 FAQs About Social Media for Small Businesses

When it comes to marketing for small businesses, almost everyone is asking themselves the same question, “How do I get my audience to see my products or services?” In the 2018 small business landscape, this has never been easier. The eyes of the world are affixed on social media platforms, which creates opportunities to connect [...]

By | February 22nd, 2018|Categories: Social Media|Tags: , |

5 Digital Marketing Trends to Look Out for in 2018

When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet.  I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords.  Facebook didn't have an ad network.   And retargeting advertising didn't exist. Now, [...]

The Ultimate 2018 Digital Marketing Wishlist

The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested.  Read through to [...]

3 Google Analytics Reports to Track Your Social Media Marketing

There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]

How to Create Facebook Ads That People Love (& Also Generate Sales)

The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it's done. However, most ads fall well short of that lofty, 2-pronged goal.  They typically [...]