For many small business owners, the idea of using social media can be overwhelming. Some tell us they feel that it's a waste of time and that they don't need to use social media. They believe only bigger brands benefit from it. This is simply untrue. It's actually quite the opposite. Others recognize the importance [...]
In case you haven't noticed, social media is not just a fad... It's also not just for teeny boppers. That means that it provides a valuable opportunity for your small business to reach a broader audience and market your products or services. Even if you already know this, you still might be struggling to answer this question... [...]
What happened to September? It seems like yesterday we were all waving goodbye to summer, and now here we are -- the end of September. This past month, Google sent out a lot more mobile-first indexing announcements, and there's also been a good amount of social media news. YouTube launched vertical video ads, Twitter is giving more [...]
One of the most common questions we receive is whether a business should use Facebook, Instagram, or both for their marketing. Despite the fact that Facebook and Instagram are owned by the same entity, and are both hugely popular social platforms, they have distinct differences. In this post, I'll break down the key differences between [...]
Summer is here, and things are heating up online in more ways than one. Some people are heated over the wrong dates associated with their content in Google's search results, and others are upset over lost rankings due to a Yoast bug. It's not all bad, though. There are also some exciting updates this month [...]
Success with social media marketing hinges on your decision about which network(s) to focus on. Choose the wrong network and you could end up wasting your valuable time and resources with little to no gain. Choose too many networks and you'll spread yourself and your team too thin to be effective. The solution is simple [...]
The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]
Facebook is the most popular social network in the world with 1.8 billion monthly active users that cover almost every demographic out there. Therefore, your target audience probably uses it, so it's important to take advantage of it when marketing your business. Creating content for social media can be quite overwhelming when you're already publishing [...]
This blog article is a guest post from Kori Hill Wallace from AddThis. A New York Times article about the practice of paying for Twitter followers recently caused a news feed frenzy. The exposé not only included figures for what it costs to increase your following, but also name dropped some of the more famous [...]
Social media marketing without a doubt impacts search engine optimization (SEO). I'll explain more in a minute, but first, let me clear up a huge misconception and hopefully save you some time in a worthless debate... Does Google's Algorithm Use Social Signals? My answer to this question is simple. It doesn't matter! It does not [...]
