Marketing your business online in this day and age is a no-brainer. An estimated 205 million Americans shopped online in 2015, an increase of more than 30 million people over the previous five years. However, don't expect to tap into this huge marketing opportunity by just starting a Twitter or Facebook account... Writing a blog [...]
Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]
Is online marketing good, bad or ugly? If I asked a handful of business owners that question, I bet I would get a few votes for each. But which answer is correct? The Good, The Bad, and The Ugly Have you seen the old Clint Eastwood western movie, The Good, The Bad and The Ugly? [...]
Is 2016 the year email marketing finally dies? There have been rumors that email marketing is dead or at least dying for quite some time now. What do you think? Is it worth investing time and energy into email marketing, or will the oldest digital marketing tactic follow the Yellow Pages to near extinction? My [...]
My daughter Violet is now 2 years and 9 months old, which must be the developmental phase for questioning all things in life. That means I hear "Why, Daddy?" after literally anything I say to her. Just the other day on our walk home from daycare through Central Park, I was caught in a barrage [...]
Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
One of the biggest complaints I hear from businesses using digital marketing is that they're getting low quality leads. I actually hear much more colorful descriptions, but we'll use "low quality" for the purposes of this article. :) In other words, the leads they're getting are not converting to sales. When this happens, then the first [...]
I'm from Massachusetts so I grew up a fan of all the Boston professional sports teams. Yes, that includes the New England Patriots. And yes, that includes Tom Brady... If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. [...]
Over the years I've noticed businesses tend to approach search engine optimization (SEO) in one of the following two ways: It's an afterthought. In this case, the business tries to add SEO separately like grafting a new branch on to a fruit tree. It's at the core of their digital marketing. Rather than thinking SEO is a completely separate [...]
Happy Memorial Day! As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer? For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B [...]
