Happy Memorial Day!
As the unofficial start of summer, I’m going to devote this article to answering a question that most businesses are struggling with right now: how can you boost sales during the summer?
For many businesses the summer season is the slowest time of the year. This is especially true for professional services and most B2B businesses. That’s because the summer is when we all like to take time off and spend more time with our kids who are out of school. That usually translates into fewer sales inquiries and a lot of calls and meetings that get pushed off to later dates.
Of course, there are businesses where the summer is actually the peak season of the year. For example, we work with a fireworks store that generates over 90% of their revenue in the weeks leading up to the 4th of July.
In both situations, boosting sales in the summer needs to be a priority right about now. Either you’re about to enter a sales drought and you’re looking for ways to keep your business afloat, or you’re about to cram your yearly sales volume into a tiny window and you’re looking for ways to maximize your revenue.
So let’s now dive into 4 proven ideas to boost sales this summer.
1. Follow Up With Old Leads
One of the lowest hanging fruit opportunities in businesses is that list of old leads you swear are “worthless.” I’m sure you know what I’m talking about. Every business has a list of leads that inquired about their products or services, but for whatever reason didn’t end up purchasing.
The natural impulse is to throw those leads away and focus your time and attention on fresh leads. However, if you do that then I guarantee you’re throwing away sales. Just because they didn’t buy before, doesn’t mean they aren’t still interested and won’t buy now. All you need to do is follow up!
I recommend a short and sweet email like the one Dean Jackson used for a real estate agent. The email was simply, “Hi