This Sunday is one of the most anticipated events for both sports fans and marketing executives. Of course I'm talking about Super Bowl XLIX. Even if you don't know which teams are playing (Patriots and Seahawks), and you don't know the difference between a touch down and a touchback, chances are pretty good you're going to tune [...]
If you follow the NFL or pay attention to any sports-related news, then I'm sure you've heard about the infamous, "Deflategate." This is the scandal regarding the Patriots using deflated footballs during their games. The NFL has rules that regulate the inflation pressure of footballs and the Patriots were found using balls that were below the [...]
My wife Erin loves to golf and before she met me she was playing about every weekend during the season. I like to go a few times a year as well, but with our 2 year old we haven’t been on a course in a while. At our current level of play birdie’s (shooting one [...]
If you want to get into shape, then you need to work out and eat healthy, right? That's common sense. Then once you're in shape do you magically stay in shape the rest of your life? Again, common sense tells us no. You must continue to work out and eat healthy or else you'll revert [...]
In grade school I remember reading Ralph Waldo Emerson's famous quote, "A foolish consistency is the hobgoblin of little minds" and for some reason it stuck with me. Probably because it's the only instance I know of where "hobgoblin" was successfully used in a sentence. :) In case you're not familiar with that quote, Emerson [...]
When you boil it all down, digital marketing success is determined by just two numbers: RPV and CPV. If your RPV is higher than CPV, then you’re profitable. If not, you’re losing money on that particular marketing channel. Can you guess what these numbers are? In this article, I’ll define them and explain why it’s [...]
I'm not a writer by any stretch of the imagination. In fact, one of the main reasons I studied engineering in college was because there were no writing assignments. And on the rare occasion I did have to write a paper for school I would always double space with Courier New font. :) Yet, last year [...]
From all of us at Main Street ROI, I want to wish you a Happy New Year! The holidays are over and now it's time to buckle down, clear our minds of last year's missteps and focus on what's most important in the days ahead... In my house, that means turning on the NCAA football bowl [...]
Are you confident in your marketing plan for 2015? When the clock strikes midnight on Wednesday, will you have all of your marketing ducks in a row to get your business moving in the right direction? If you’re unsure, then don’t worry, it’s not too late! Complete this simple 4-part checklist in the next 3 [...]
It feels like every month another one of Violet's friends is having a birthday party. Of course that means my wife and I are constantly shopping for toy gifts. Well, mostly my wife goes shopping, but I think I went with her once or twice. :) If you've ever attempted to buy a present for [...]