customer value Archives - Main Street ROI

2 Questions to Find Your Best Sources of Website Traffic
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2 Questions to Find Your Best Sources of Website Traffic
Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy, Tracking and Analytics

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]

By Phil Frost|August 25th, 2023|Categories: Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy, Tracking and Analytics|Tags: 4 pillars of online marketing, customer value, digital marketing plan, tracking, website conversion, website traffic|

The 2 Numbers That Determine Digital Marketing Success

When you boil it all down, digital marketing success is determined by just two numbers: RPV and CPV. If your RPV is higher than CPV, then you’re profitable. If not, you’re losing money on that particular marketing channel. Can you guess what these numbers are? In this article, I’ll define them and explain why it’s [...]

By Phil Frost|January 8th, 2015|Categories: Conversion Rate Optimization, Copywriting, Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy|Tags: conversion rate optimization, cost per visitor, customer value, digital marketing strategy, revenue per visitor|