customer value

/Tag: customer value

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

The 2 Numbers That Determine Digital Marketing Success

When you boil it all down, digital marketing success is determined by just two numbers: RPV and CPV.  If your RPV is higher than CPV, then you’re profitable.  If not, you’re losing money on that particular marketing channel. Can you guess what these numbers are? In this article, I’ll define them and explain why it’s [...]